Nine Announces Steamy Raft Of Sponsors For Love Island Australia

Nine Announces Steamy Raft Of Sponsors For Love Island Australia
B&T Magazine
Edited by B&T Magazine



Nine has named a record five brand partners of cross-platform juggernaut Love Island Australia for its 2021 season.

This season will see Tinder, Snaffle, Showpo, Stan, Veet Men and Pointsbet join the show for its third season Down Under which is being filmed in the Byron Bay hinterland.

Powered by Nine will bring to life big ideas for all five brands via unique integrated creative, inprogram product placement, viewer interactivity, promotions and more.

“Every season of Love Island Australia has seen us delivering something unique in the Australian television landscape for our commercial partners,” said Liana Dubois, director of Powered.

Love Island Australia is a demographically pure audience of 16-39-year-olds and the show delivers across both its linear channel and on broadcast-video-on-demand (BVOD) via 9Now, therefore attracting a different group of advertisers.”

“This year we couldn’t be happier with the incredible brands that have embraced the show as it gears up for its third season.”

Each season of Love Island Australia has reset industry expectations for how TV shows perform in terms of cross-platform audience, with the show typically pulling a significant portion of its audience from 9Now.

In 2021, Tinder, as the Official Casting Partner, has provided an in-app experience which allowed users to fast-track their application. The show will also feature an in-show Tinder themed date and have its own integrated commercial, produced by Powered Studios, featuring ex-Islander Dom Thomas from Season 1.

Tinder will also use Love Island Australia branding across its app, digital and socials. This will include “Swipe Island” – an in-app experience within Tinder.

Fans of Love Island Australia S3 can visit this exclusive location to swipe, match and chat with each other and get the chance to engage with ex-Islanders and new Islanders as they come off this season. Subscription ecommerce brand Snaffle will be providing a number of products throughout the show that are available to Snaffle on their website.

These will include the infamous phones that Islanders receive texts on.

Clothing retailers Showpo are the Official Fashion Partner for this season, with integrations designed to help viewers “get the look” that Islanders are wearing. Veet Men will have our male Islanders feeling their very best pampered selves, while streaming platform Stan’s in-Villa game will test our Islanders with “One of us is Lying”, themed around their newest release.

Online bookmaker Pointsbet will also have strategic commercials and billboards in and around the show.

LOVE ISLAND AUSTRALIA: MONDAY, OCTOBER 11, AT 8.45PM ON CHANNEL 9 AND 9NOW




Please login with linkedin to comment

Brand Partnerships Love Island Australia Nine

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]