Despite still being classed as an emerging technology, almost one in five Australians now own a smart speaker, according to new research from Nielsen.
The survey found 14 per cent of Australians has one of these devices, with NSW the home to 949,000 residents with a smart speaker.
This was followed by Victoria (900,5520), Queensland (608,749), WA (229,092), SA (124,508), ACT (46,115), NT (33,068) and Tasmania (31,168).
Nielsen digital industry lead Australia Lyndal Cowling recommended marketers and brands look at the number of Australians who now own these devices and “be considering how they can add smart speakers into their toolkit to reach consumers.”
Per capita, Victoria and NT had the highest percentage of residents with a smart speaker, both with 17 per cent.
Next was Queensland (15 per cent), NSW (14 per cent), ACT (13 per cent), WA (10 per cent), SA (9 per cent) and Tasmania (7 per cent).
Nielsen also found the majority of smart speaker devices are owned by millennials.
Of those who have smart speakers, 79 per cent choose Google Home, followed by Amazon Echo (seven per cent) and Apple Home Pod (three per cent).
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]