Study: Nearly One In Six Australians Now Own A Smart Speaker

Study: Nearly One In Six Australians Now Own A Smart Speaker
SHARE
THIS



Despite still being classed as an emerging technology, almost one in five Australians now own a smart speaker, according to new research from Nielsen.

The survey found 14 per cent of Australians has one of these devices, with NSW the home to 949,000 residents with a smart speaker.

This was followed by Victoria (900,5520), Queensland (608,749), WA (229,092), SA (124,508), ACT (46,115), NT (33,068) and Tasmania (31,168).

nielsen speaker by number

Nielsen digital industry lead Australia Lyndal Cowling recommended marketers and brands look at the number of Australians who now own these devices and “be considering how they can add smart speakers into their toolkit to reach consumers.”

Per capita, Victoria and NT had the highest percentage of residents with a smart speaker, both with 17 per cent.

Next was Queensland (15 per cent), NSW (14 per cent), ACT (13 per cent), WA (10 per cent), SA (9 per cent) and Tasmania (7 per cent).

Nielsen also found the majority of smart speaker devices are owned by millennials.

smart speaker demo

Of those who have smart speakers, 79 per cent choose Google Home, followed by Amazon Echo (seven per cent) and Apple Home Pod (three per cent).

 

Please login with linkedin to comment

amazon echo apple home pod Google Home Siri smart speaker

Latest News

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
  • Advertising

Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB

Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]

The MINT Partners Expand Client Line-Up For 2021
  • Marketing

The MINT Partners Expand Client Line-Up For 2021

The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]

The Women Who Shaped Technology In 2020
  • Technology

The Women Who Shaped Technology In 2020

Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.

by B&T Magazine

B&T Magazine
Samantha Armytage To Leave Sunrise
  • Media

Samantha Armytage To Leave Sunrise

To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.