Former Pandora, eHarmony and WooliesX marketing director Nicole McInnes has joined OVO as the media telco’s inaugural chief marketing officer.
B&T broke the news of McInnes’ departure from Woolies last month, where she led the e-commerce marketing for the retail giant’s digital division for just under six months.
Prior to her role at WooliesX, McInnes was the managing director of marketing at dating site eHarmony. She has also held the role of marketing director at Pandora for Australia and New Zealand.
OVO chief executive Matt Jones said: “I’ve known Nicole for many years. It was her experience inspiring consumers on behalf of digital native companies that were pioneering machine learning algorithms that convinced me she was right for OVO.
“I’ve been after her to join since this business was just a concept. I have never met a marketer who matches commercial acumen and analysis with creative passion the way Nicole does, which is exactly what we were looking for in a CMO.
“That a business of OVO’s size and youth can attract someone of Nicole’s experience speaks volumes for the opportunities we’re creating for this business.
“I’ve seen what Nicole’s achieved for other businesses that have benefitted from her stewardship and creativity, and I’m excited to see the impact she has on OVO.”
Commenting on her new role, McInnes said: “As a digital marketer who has been fortunate enough to get paid to indulge my deep interest in content and human connection that media represents, OVO is an exciting opportunity.
“This is a company that for all its success to date, is still in its early stages, with so much more creativity and creation to be undertaken to help it really take off.
“I think I’ve joined OVO just at the right moment, as it prepares to unleash its patented machine-learning AI video platform, and continues to escalate both its mobile business and exclusive digital sports and entertainment content partnerships.
“It’s going to be a fast, exhilarating ride.”
