Landor & Fitch Australia have partnered with nib health funds (nib) to launch a refreshed brand that reflects the health insurer’s transition as a proactive health partner for their members.
Nib’s new branding demonstrates how the health care fund is providing genuine and personalised experiences tailored to each member’s health journey.
Landor & Fitch Australia partnered with nib on their brand transformation, developing their new brand strategy, portfolio architecture, brand identity and brand voice.
The design agency also developed a warm and human visual identity for nib. to reflect the new brand strategy, from an updated brandmark, through to a fresh colour palette, photography style and illustrations that bring a relatable and human personality to the brand.
Landor & Fitch also partnered with world renowned illustrator, Sebastian Curi, to develop the bespoke illustrations to inject a fresh personality and authenticity into the brand.
Trish Folan, General Manager of Landor & Fitch Australia, says:
“nib was seeking to transform their brand to match their business ambition: that is, to become a trusted health partner to their members,” said Landor & Fitch general manager, Trish Folan.
“It’s not every day you get to transform a brand like nib, but we’ve had a great partnership with the nib team, and that’s reflected in the work – we’re incredibly proud.”
Nib head of marketing, Chris Donald added: “Landor & Fitch Australia have created a fresh, warm
and human brand for nib. It perfectly reflects what we’re trying to achieve as a business and a brand.
“We want to reach more people, help them better understand their health, the choices they can
make and support them along their journey. In helping to reshape the nib brand, Landor & Fitch
have set us up to achieve this goal now and into the future.”
