Independent digital agency Next&Co has been appointed to lead media planning and buying for Australian agricultural company Nutrien Ag Solutions
Next&Co will manage all end-to-end media planning and buying for Nutrien Ag Solutions, focusing on increasing brand awareness and improving overall customer sentiment and loyalty. Next&Co has launched a new multi-platform campaign to mark the partnership.
Next & Co collaborated with creative agency By All Means on Nutrien Ag Solutions “Going Further” campaign.
This marks Nutrien Ag Solutions’ first multi-platform approach for the campaign and showcases how the business works with rural clients to support and further grow its operations.
The campaign has been rolled out across radio, digital, audio, social media, and print, and includes a TV commercial.
Next&Co Co-founder, John Vlasakakis, said: “We are excited to be working with such an iconic Australian business in Nutrien Ag Solutions. Nutrien Ag Solutions has built a solid reputation in the agriculture industry as a critical partner in rural business success. We were particularly inspired by their commitment to be innovative and forward-thinking in their campaign approach, while also wanting to celebrate their history and brand.
“We used this vision as the backbone for the ‘Going Further’ campaign, and really focused on elevating their position in-market, while also trying to understand who the Nutrien Ag Solutions customer is and what drives them to not only purchase, but to remain loyal to the business.”
At more than 180 years old, Nutrien Ag Solutions has been an important part of the Australian agriculture industry and provides precision farming, marketing livestock and wool, water, finance, insurance, merchandise and real estate to the rural economy. It is also the largest distributor of farming supplies in Australia.
The Nutrien Ag Solutions appointment follows Next&Co’s recent move to become a full service media agency following rapid growth, including client wins of Australian rural supplier CRT, Australian ecommerce provider New Aim, Bevilles jewellers, and Ahoy Club, the Malouf-owned global superyacht charter business.
