Next&Co Wins Media Strategy For Nutrien Ag Solutions

Next&Co Wins Media Strategy For Nutrien Ag Solutions

Independent digital agency Next&Co has been appointed to lead media planning and buying for Australian agricultural company Nutrien Ag Solutions

Next&Co will manage all end-to-end media planning and buying for Nutrien Ag Solutions, focusing on increasing brand awareness and improving overall customer sentiment and loyalty. Next&Co has launched a new multi-platform campaign to mark the partnership.

Next & Co collaborated with creative agency By All Means on Nutrien Ag Solutions “Going Further” campaign.

This marks Nutrien Ag Solutions’ first multi-platform approach for the campaign and showcases how the business works with rural clients to support and further grow its operations.

The campaign has been rolled out across radio, digital, audio, social media, and print, and includes a TV commercial.

Next&Co Co-founder, John Vlasakakis, said: “We are excited to be working with such an iconic Australian business in Nutrien Ag Solutions. Nutrien Ag Solutions has built a solid reputation in the agriculture industry as a critical partner in rural business success. We were particularly inspired by their commitment to be innovative and forward-thinking in their campaign approach, while also wanting to celebrate their history and brand.

“We used this vision as the backbone for the ‘Going Further’ campaign, and really focused on elevating their position in-market, while also trying to understand who the Nutrien Ag Solutions customer is and what drives them to not only purchase, but to remain loyal to the business.”

At more than 180 years old, Nutrien Ag Solutions has been an important part of the Australian agriculture industry and provides precision farming, marketing livestock and wool, water, finance, insurance, merchandise and real estate to the rural economy. It is also the largest distributor of farming supplies in Australia.

The Nutrien Ag Solutions appointment follows Next&Co’s recent move to become a full service media agency following rapid growth, including client wins of Australian rural supplier CRT, Australian ecommerce provider New Aim, Bevilles jewellers, and Ahoy Club, the Malouf-owned global superyacht charter business.




Please login with linkedin to comment

Next & Co Nutrien Ag Solutions

Latest News

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science
  • Advertising

Liz Wigmore & Foundation Team Migrate Into Omnicom’s Hearts & Science

Omnicom’s bespoke media agency Foundation Australia will soon retire its brand and operate under the Hearts & Science banner. Hearts & Science has grown its agency proposition in this market by appointing Liz Wigmore as managing director. Omnicom Media Group is folding the whole Foundation Australia team – which numbers in the dozens – and […]

Mark Tompkins Adds Creative Power To Enthral
  • Advertising

Mark Tompkins Adds Creative Power To Enthral

Storytelling agency Enthral has bolstered its creative offering with the addition of Creative Director Mark Tompkins. Tompkins joins the agency with more than 20 years of experience and a who’s who of agencies in Australia and London on his CV, including TBWA, DDB, Clemenger and Ogilvy. Until now, all of Enthral’s creative work has relied […]