News Corp Launches First Lifestyle Magazine For NewsLocal

News Corp Launches First Lifestyle Magazine For NewsLocal
SHARE
THIS



News Corp has launched the first ever lifestyle magazine for its NSW community newspaper business, designed to be the ultimate guide to what’s going down in Sydney for those seeking a bit of luxury over the holidays.

NewsLocal’s Summer Time features 36-pages of lifestyle, food and fashion content aimed at the prestige market living on both sides of the Harbour Bridge.

The magazine will be distributed next week with NewsLocal publications Mosman Daily, Manly Daily, Wentworth Courier and Inner West Courier, in addition to select retail precincts, bars and cafes across Sydney’s CBD.

Two versions of the publication have been created, with pro surfer Laura Enever featuring on the northern suburbs edition, and model Laura Dundovic featuring on the eastern suburbs and city edition.

An interactive digital environment will be launched on Tuesday to complement Summer Time’s unique content, featuring behind the scenes videos and digital replicas of the two editions.

NewsLocal general manager Tamara Oppen said Summer Time will be the first of a series of custom published magazines offering luxury brands an inspiring and relevant environment to reach the highly sought after audience.

“Our brands have built loyal and trusted relationships with our readers,” she said.

“Our research data demonstrates that 75 per cent of our readers in the eastern and northern suburbs are affluent and love luxury brands and experiences. We created Summer Time to satisfy this need we could see wasn’t currently being met by any other publication in these areas.”

NewsLocal editor-in-chief Kathy Lipari said Summer Time is offering Sydneysiders something new by combining all they need to know about lifestyle, fashion and food in one place.

Summer Time is the only reference guide you need this summer,” she said.

NewsLocal managing editor and Summer Time editor Anita Quigley said she is excited to be offering Sydneysiders essential coverage of where to eat and drink, what to see and where to be seen and, most importantly, what to wear in the city over summer.

Summer Time will feature fascinating insights into beautiful people and places, a bit of sport and a touch of politics from some of News Corp’s best writers,” she said.

Please login with linkedin to comment

Emaling NewsLocal Summer Time

Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.

Opinion

by Kathleen Farmilo

Kathleen Farmilo