B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: News Corp Introduces App-only Subscription Option For Metro Titles
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > News Corp Introduces App-only Subscription Option For Metro Titles
AdvertisingCampaignsMedia

News Corp Introduces App-only Subscription Option For Metro Titles

Staff Writers
Published on: 21st November 2017 at 11:47 AM
Staff Writers
Share
2 Min Read
SHARE

As part of News Corp Australia’s strategy to accelerate growth in digital subscriptions, customers are being offered the option of an app-only subscription for all four metro titles – The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser – for the first time.

Complementing the recent upgrade of News Corp’s metro apps for mobile and tablet, the new app-only subscription offer is expected to deliver incremental growth in an expanding market of customers willing to pay for quality news journalism.

Damian Eales, News Corp Australia’s chief operating officer for publishing, said: “Continually improving the customer experience, and making news more accessible to more customers is an important part of our growth strategy.

“We think this new offer is perfectly suited to a segment of mobile digital commuters who get most of their news on the run.”

News Corp Australia’s chief digital officer, Nicole Sheffield, said: “Strong investment in our digital products to enhance the customer value proposition and extend our audiences is a clear strategic focus.

“We see an increasing number of people using apps as the preferred channel for real-time news access on their devices. And with increasing audience numbers, we naturally expect the app to be an attractive medium for advertisers.”

The new metro apps offer features like news feed personalisation, news alerts and notifications, access to live news updates, live sport scores, videos, and interactive daily crosswords – all at a new, low price point.

The launch campaign, created by advertising agency The Works Sydney and launching today, centres on the message: ‘The news you choose: The stories that matter to you in real time.’

The four-week above-the-line campaign includes metro and community press ads, targeted display, mobile display and video through inMobi, and out-of-home ads on bus interiors through APN Outdoor in Sydney, Melbourne, Brisbane and Adelaide.

The Courier-Mail bus shelter ad [1]

The Daily Telegraph ad

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: News Corp, News Corp Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?