News Corp Australia today announced the appointment of Campbell Reid as director of corporate affairs and content innovation.
In the new role Reid will lead the company’s communications with government, business, the public and News Corp Australia’s staff, and drive strategic thinking around the innovative use of content across all channels. He Reid starts in his new role today, and will jointly report to News Corp Australia chief executive Peter Tonagh and the executive chairman of News Corp Australasia Michael Miller.
In a joint statement, Miller and Tonagh said: “This role brings together the joined themes of telling the story of News Corp’s enduring contribution to Australia while also ensuring that contribution is secured for the future though creative use of our content and a reinforced position in the Australian community.
“Campbell is one of our longest standing executives, who is highly regarded both inside and outside of the company. He is the perfect person to lead these areas, which will be critical to our future success.”
Reid said: “It is a real privilege to take on this role. I look forward to working with our corporate affairs and content teams to meet the challenges of the most exciting time in our industry’s history.”
Please login with linkedin to commentMarketing strategies
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]