Adtech firm Nexxen has announced a collaboration with Tubi, one of the world’s fastest-growing free streaming platforms.
The initiative gives advertisers access to Tubi’s premium, ad-supported inventory through the Nexxen Supply Side Platform, opening new opportunities to engage Australia’s growing base of streaming audiences.
Tubi Australia’s viewer hours have grown 50 per cent since shifting its sales representation to News Australia.
With the region’s largest library of streaming content with over 125,000 titles and episodes, Tubi is powered by a diverse content slate that reaches every viewer, from blockbuster films, Hollywood classics, to Tubi Originals and multifaceted Creator content.
For advertisers, Tubi offers incremental reach and highly engaged streaming audiences, spanning a wide range of interests and demographics. By integrating Tubi’s inventory within the Nexxen SSP, brands can extend their presence across premium, ad-supported environments that complement the broader streaming ecosystem.
“We’re excited to work with Tubi to expand our streaming offering for advertisers,” said Adam Hunt, VP business development and partnerships, JAPAC, Nexxen.
“Tubi brings scale, engagement and an ad-supported experience built for today’s streaming habits. Combined with Nexxen’s unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies,” he said.
“Tubi continues to redefine what free streaming platforms can offer viewers and advertisers alike,” said Dianna Molinaro, head of streaming and digital strategy, News Australia.
“With the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV.”
This collaboration also strengthens Nexxen’s broader relationship with News Australia, which represents Tubi locally, and reflects ongoing efforts between both companies to explore further data-led insights and more transparent and measurable outcomes for advertisers across all screens.
