New Senior Management Appointments At Pacific

New Senior Management Appointments At Pacific
SHARE
THIS



Pacific announced two new senior management appointments with Louisa Hatfield named as general manager, entertainment and family and Wendy Moore as general manager, homes and food.

Gereurd Roberts, CEO, Pacific, commented: “These General Manager appointments have been established to accelerate our strategy of market leadership in key audience categories and to fuel our ambitious ongoing growth plans.

“Louisa is renowned as one of the best media executives in the country, a talented leader with a career spanning newspapers, magazines, digital and TV. Her experience driving results across different platforms will now allow us to amplify our lead in the high reach, high engagement audience categories of Entertainment and Family.

“Wendy’s ability to build brands across platforms and commercial nous is unrivalled, and we are delighted to appoint her to this new, key role to realise the full potential of the highly engaged Food and Home category.”

As general manager, entertainment and family, Hatfield will oversee the country’s strongest portfolio of entertainment brands including New Idea, that’s life! and WHO, along with mobile-first digital destinations, FamousLIVE, Practical Parenting, My Wedding and the relaunch of Girlfriend in early 2017.

Since June 2014, Louisa has been the editor-in-chief of New Idea. Louisa moved into magazines in 1998 and rose through the ranks of ACP Magazines (now Bauer Media) to become Associate Publisher of Woman’s Day, TV Week, Take 5 and NW. At News Corp she relaunched the Sunday Telegraph’s Sunday magazine, before moving to the Nine Network as Executive Producer of Mornings for three years.

Hatfield said: “I am so excited to be taking on this vital role. New Idea is already one of Australia’s most powerful cross-platform media brands and together with our other leading Entertainment and Family brands we will continue to deliver quality content, both in real time and through our printed products.

“I look forward to working with some of the most dynamic multi-platform brands, talented editors and passionate teams in the country to drive these incredible businesses to new heights.”

Frances Sheen will step up to take full editorial control of New Idea as Editor. Frances has worked at New Idea for five years, having previously worked at Woman’s Day, New Woman, NW, Heat and Closer. Louisa adds: “Frances Sheen is a passionate, innovative editor and an inspiring team leader whose drive and flair for great content will take the New Idea brand into a new era.”

As General Manager, Homes and Food, Wendy Moore will oversee business strategy for Pacific’s market leading homes brands, including Better Homes and Gardens – the country’s most read magazine – together with premium interior style brand Home Beautiful. Pacific’s portfolio of new digital food brands – Foodiful and AllRecipes will also fall under Moore’s remit.

Moore joined Pacific in 2006 as editor of Home Beautiful, having previously worked at Burke’s Backyard and as Associate Publisher Youth Titles at ACP Magazines. Since, 2001 Wendy has been a Judge on Channel Seven’s series House Rules – Australia’s biggest renovation show. During Wendy’s ten year tenure, Home Beautiful sales have experienced sustained growth from around 65,000 to more than 82,000 added to a soaring social and digital footprint to cement itself as the country’s leading interiors style brand.

Moore said: “It’s an incredibly exciting time working with such an in-depth stable of editorial talent, with strong and established homes brands sitting side-by side with new digital initiatives like Foodiful and Allrecipes. “We are in a unique position to take a cohesive approach to connecting with our audiences whilst creating and curating customised, personal content and targeted commercial opportunities for our partners.”

Sarah Burman has been appointed as editor of Home Beautiful, after 10 years working with Wendy Moore on the brand. Moore added: “Sarah’s insight and experience at Home Beautiful and more broadly within the homes category will allow her to steer the brand to a new level – as we leverage data in more powerful, personalised ways to create new ways to inspire, engage and connect.”

All appointments are effective immediately.

Please login with linkedin to comment

'X Factor' Trophy

Latest News

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]

Opinion

by B&T Magazine

B&T Magazine
NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”
  • Media

NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”

Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]

Mag Closures & The New Landscape For Earned Media
  • Opinion

Mag Closures & The New Landscape For Earned Media

In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]

KitKat Partners With R U OK?
  • Media

KitKat Partners With R U OK?

No one enjoys a chocolate finger for morning tea like the B&T office. On other occasions we might even have a KitKat.

oOh! Launches The Junkee Network
  • Media

oOh! Launches The Junkee Network

Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend
  • Marketing
  • Technology

Research Reveals Aussie Small Businesses Upping Digital Marketing Spend

Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]

Melbourne, Australia - August 6, 2015: A woman walks past an Optus store on Bourke St. Optus is the second largest telecommunications company in Australia.
  • Technology

Optus Assistant Chatbot Surpasses 2 Million Conversations

In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]