Eleven PR and Tourism NZ Take Selfie Trend To The Slopes

Eleven PR and Tourism NZ Take Selfie Trend To The Slopes

Dronies – the trend where selfies are shot using flying drones to create personal videos – will be hitting New Zealand’s mountain ranges this winter.

Working with Eleven PR, Tourism New Zealand has launched the project to enable visitors and ski enthusiasts to share the beauty of the South Island in a unique way.

Tourism New Zealand’s drone begins recording a close up portrait then quickly pans out to show New Zealand’s breathtaking scenery, creating a short film about eight seconds long. The resulting video can then be shared with friends on all social channels via #NZdronie.

The NZdronie will be travelling around key South Island destinations during July and August 2014 including Coronet Peak, Cardrona, Mount Hutt and Mount Cook ski areas, as well as Queenstown and Lake Tekapo.

General Manager of Tourism New Zealand Australia, Tony Saunders said “We are excited to be the first country to launch the new NZdronie service for consumers and hope it will add another dimension to the way people share their holiday memories, blowing a traditional selfie out of the water.

“Around 150,000 Australians visited New Zealand during last year’s ski season and our mountain ranges offer some of the best backdrops imaginable for a dronie.

“We’re looking forward to seeing the footage being shared on social channels in Australia.”

More information about where NZdronies can be found and a video demonstrating how it works are available on the 100% Pure New Zealand Instagram (instagram.com/purenewzealand) and Facebook (facebook.com/purenewzealand) pages.

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Depart McGrathNicol Melbourne Ageancy Music Licensing Peter Barrie

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