New Music Streaming Service Moodagent Launches In ANZ

New Music Streaming Service Moodagent Launches In ANZ
SHARE
THIS



Moodagent, a personalised music streaming service has launched in Australia. Harnessing patented AI technology to personalise the listening experience, the app gives music fans a new way to discover artists, and artists new ways to reach fans.

Intuitive playlist curation allows listeners to use moods, songs or artists to start a deeper discovery experience, then fine-tune a playlist with interactivity that delivers the right track, at the right time.

Music Made Personal

Where other streaming services offer personal recommendations based on prior listening, editorial selections or the current charts, Moodagent approaches listening differently.

Moodagent’s patented technology combines machine learning, audio analysis and tens of thousands of hours of human musicology. By analysing key characteristics in songs, including emotions, moods, genres, instruments, vocal styles, and more, Moodagent is able to understand music and curate personal experiences for its users.

“With Moodagent, you can initiate a music experience with something you like, be it a track or a mood,” says Mikael Henderson, Chief Product Officer and co-founder of Moodagent. “You can then reactivate that specific moodagent at any time and either let it play or adapt it.”

Peter Berg Steffensen, Chief Innovation Officer and co-founder of Moodagent said: “Moodagent is recreating what albums used to provide, an order, the right tracks in the right sequence, but presented in a way that matches the mood of the listener while giving them complete control.”

Music To Suit Your Mood

“I’m thrilled to be bringing Moodagent to Aussie music fans. It’s a unique streaming service with a proposition that tackles the challenge of music recommendations and discovery in a very personal and interactive way. With Australia having such a vibrant and diverse music culture Moodagent is perfectly suited to cater to the musical tastes of every fan, no matter what their mood,” says Tom Mee [feature image], General Manager of Australia & New Zealand.

Moodagent’s interactive playlists, or “moodagents”, are created by adding a song or artist, which is then matched with songs similar in sound and feel, their musical style and qualities. If a playlist is not quite right for the moment, users can adjust a set of moodsliders – Sensual, Tender, Happy, Angry, Tempo – and watch as their playlist instantly adapts. Each moodagent is still based on personal taste and with the user in control.

Moodagent users will also find a library for offline listening, options for social sharing, and sections with editorial recommendations and pre-built playlists for inspiration.

Moodagent is now available via mobile from Apple App Store and Google Play for $11.99 a month (ad free)

Moodagent Sets Up Local Sydney Office

The launch into Australia, and shortly New Zealand, is part of Moodagent’s push into Asia Pacific following success in Europe. Tom Mee, General Manager of ANZ, will be leading local operations. Mee was formerly Head of Artist and Label Marketing ANZ at Spotify with prior stints at major record labels Universal Music Australia and Warner Music Australia.

Mee will lead a team based in Sydney, with a focus on driving the local product experience via localised marketing, editorial/curation and working closely with the music industry. Other recent hires include Director of Music and Editorial Toni Pipicelli and Regional Marketing Director Bushra Abel.

 

Please login with linkedin to comment

moodagent Music Streaming

Latest News

A Road Map To The Right Marketing Combination
  • Opinion

A Road Map To The Right Marketing Combination

In this guest post, Dan Hojnik (pictured below), head of strategy and planning at Involved Media, argues that brand and performance are more closely linked than many marketers care to admit… I remember trying to explain the benefits of brand and performance marketing working together early on in my career only to have a strong-headed […]

Opinion

by B&T Magazine

B&T Magazine
Bishkek, Kyrgyzstan - January 21, 2019: Close up to Apple Podcasts app on the screen of an Ipad Pro with personalized background and female finger touch on the app
  • Technology

LiSTNR Announces Collaborations With Apple Podcast Subscriptions

Apple has officially launched Apple Podcast Subscriptions across 170 countries, announcing deals with Australian organisations LiSTNR, the ABC and SBS. The ABC and SBS have been producing podcasts for a number of years, while SCA’s LiSTNR launched earlier this year. In May, they netted 10.9 monthly streamers. Podcast Subscriptions is Apple’s ‘premium podcast’ service, allowing users […]

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever
  • Media

10 ViacomCBS And Football Australia Announce Largest Socceroos And Matildas Broadcast Deal Ever

10 ViacomCBS and Football Australia today announced a landmark media rights agreement which will see all the Australian National Teams and the FFA Cup matches broadcast across Network 10 and Paramount+. The agreement, which encompasses the media rights for all national teams (Socceroos, Westfield Matildas, Young Socceroos, Young Matildas, Joeys, and Westfield Junior Matildas) owned […]

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]