“Never Stop Learning, And Always Ask ‘Why?’”: 10 Of The Best With Finecast’s Liv Geen

“Never Stop Learning, And Always Ask ‘Why?’”: 10 Of The Best With Finecast’s Liv Geen
SHARE
THIS



B&T’s ‘10 of the Best’ series has become quite the hit, so we’re here to bring you another great interview in celebration of our inaugural Best of the Best awards.

Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or company as a whole, Best of the Best will celebrate the immense individual talent on show in every area of advertising, marketing and media.

Our Best of the Best awards will also be celebrating the people who continue to do the most, with categories for mentors and social change-makers.

You can find a breakdown of all the different categories here, along with a downloadable file outlining the full submission criteria.

Come on, you know you want to enter! Head on over HERE to complete your submission/s by Friday 25 June 2021.

To inspire you even more to enter Best of the Best, we’re continuing to publish some fab interviews with a number of senior folk from Finecast and the broader WPP AUNZ network.

We’ve asked them everything from their best piece of career advice, to the best mistake they’ve ever made, to their best guilty pleasure.

Today, we go one-on-one with Finecast’s national head of client services, Liv Geen. Enjoy…

Best piece of career advice…

Never stop learning and always ask “why?”.  No matter how senior you are, you don’t always have all the answers! Media is constantly moving forward and evolving, and you should always stay curious so you can understand what is going on and make your own conclusions.

Best agency in Australia at the moment (that’s not yours) and why…

Currently, there is so much great work coming out of Australian creative and media agencies. This makes our industry exciting, forward-thinking and leading the way regarding fabulous creative campaigns to media-led initiatives.

Best industry leader and why…

No doubt the person who has had the biggest impact on my career and continues to be source of strength, encouragement and education is Nicola Lewis. Whilst she may have moved to Europe, she is still very connected to the Australian media landscape and will always be a formidable figure.

Best mentor in your life/career and why…

I’m very excited that Seb Rennie is coming back to Oz, as I have certainly missed our catch-ups. Seb is a calming figure which, at times, is at odds with me, and he always offers a considered and reasonable point of view. He is one of the smartest people I have had the pleasure of working with and I still have a lot to learn from him.

Best brand you’ve never worked on and why…

I’ve always liked the marketing campaigns from Heineken and love how in their newest campaign they are changing the conversation. This is not only brave, but well and truly overdue!

Best song for inspiration and why…

I can never choose one song, but I can choose an entire decade! Nothing quite beats an 80s anthem to get the blood pumping and the adrenaline running.

Best mistake you’ve ever made…

Early on in my career, I understood the KPI of attention to detail and now am someone who checks, re-checks and then checks again that every I is dotted and T is crossed. My lack of attention to detail was a $16,000 mistake, and I can safely say I have never ever done this again!

Best rumour you’ve heard about yourself…

I’m not sure there have been any rumours floating around about me. I’m a pretty open book and my poker face needs a lot of work, so I will answer any question thrown at me – just come and ask me.

Best ad of the past decade and why…

I really love the Wrigley’s Extra Gum ‘Can’t Help Falling In Love’ ad.  I’m a hopeless romantic at heart, and the ad taps into this emotion in such a beautifully told love story.

Best guilty pleasure…

Great food, delicious wine and great company. Nothing beats getting together with friends and colleagues around the table to enjoy life and slow down!

Please login with linkedin to comment

awards Best of the best Finecast Liv Geen WPP AUNZ

Latest News

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]

How To Align A Marketing Strategy With Customers’ Shifting Perspectives
  • Opinion

How To Align A Marketing Strategy With Customers’ Shifting Perspectives

In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]

Opinion

by B&T Magazine

B&T Magazine
Woolies’ Retail Media Business Cartology Announces New Appointments
  • Advertising

Woolies’ Retail Media Business Cartology Announces New Appointments

Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union
  • Media

Condé Nast Agree To Wage Raise After Two-Year Campaign By The New Yorker Union

CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]

GoDaddy Wins Gold As Official Partner For Australian Olympic Team
  • Technology

GoDaddy Wins Gold As Official Partner For Australian Olympic Team

GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games.  GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program
  • Marketing

Global Media Network MDC Partners Adds This Is Flow To Global Affiliate Program

MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.

Woman hand using mobile phone and laptop, Worldwide connection technology interface.
  • Technology

DoubleVerify’s Custom Contextual Targeting Launches On The Trade Desk

DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]

Seven Reveals Revenues Up 45% In Q4
  • Media

Seven Reveals Revenues Up 45% In Q4

Seven West Media releases Q4 update. Yet, no mention of Ben Roberts-Smith or James Warburton's gold-plated toilet seat.

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills
  • Marketing

Swinburne University Of Technology And FourthRev Help Students Gain Hands On Digital Skills

Swinburne University of Technology has launched a series of  Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]

PayPal Partners With Welcome To Country
  • Marketing
  • Media

PayPal Partners With Welcome To Country

PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]