The bosses of Seven, Nine and Ten have again argued their case for less government regulation in their beleaguered networks, this time calling for the children’s content quota to be culled.
Seven’s Tim Worner, Nine’s Hugh Marks and Ten’s Paul Anderson all appeared at a parliamentary inquiry into the sustainability of the film and television industry in Sydney yesterday and all were singing from the same hymn sheet.
Each of the networks are required to make 130 hours of original kid’s content each year, or about 2.5 hours a week. Each network is also required to make 32 hours of local drama per year.
One boss describing the kids’ content quota as “spending millions to make programs that are watched by thousands”.
Seven’s Worner told the inquiry: “It’s clear that children are not watching the C and P content that is designed for them on commercial television.” The C referring to children and the P for pre-schoolers.
“We’re spending millions of dollars on children’s content for just a few thousand viewers. Some of the audiences are down to an average of 6000,” Worner said.
Adding to the free-to-airs’ woes, the likes of Netflix, Google and Facebook aren’t beholden to the same licensing laws as Seven, Nine and Ten.
Ten’s Anderson, whose network is in voluntary administration, said the kids’ quota laws were “heavy and restrictive” and “no longer sustainable”. Anderson added that his preference was to make more family-friendly shows such as MasterChef or The Bachelor.
Nine’s Hugh Marks said the huge sums networks were required to spend on kids’ content was “a waste valuable resources on unproductive outcomes. We are wasting our money, your money, taxpayers’ money, making shows for an audience we can’t reach. These valuable funds should be employed elsewhere to the benefit of the whole industry.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]