The chief digital officer of Seven West Media, Clive Dickens, reckons “screen time is exploding” and our first and last words of each day are actually to our phone and not our loved ones.
“The smartphone is the first technology product bought by most people on earth,” Dickens said.
“Consider the amount of time we spend looking at our screens in the morning. What’s the likelihood that people looked at their phone before saying good morning to their partner today?” he asked.
“What about at the other end of the day. After you’ve said goodnight to your partner, who takes a cheeky last minute look at their phone? ‘Good night darling, good night phone.’
“With the mobile, there is an amazing opportunity to connect with more video and audio. And the information we’re getting from that consumption is increasing everyday.
“Think about all of the different data points we have on our phone. The Internet of things isn’t just the stuff you look up on Kickstarter, it’s the things you’re looking at all the time.”
Think your health on Fitbits, finances with things like Apple Pay, digital ’tiles’ attached to belongings so you can find them if they get lost – that sort of data.
“There’s an opportunity to use the data that’s all around us to personalise, to inspire,” Dickens added.
Australia has one of the worst cart abandonment rates in the world, at 76 per cent, and as a result, this leaves an “opportunity to work around inspiration to reduce cart abandonment”, Dickens said.
“We need to inspire and inform, inspire and transact – it’s an inspiration sandwich.
“I believe voice technology in the home is going to transform the interface experience, from banking, to shopping and travel,” Dickens added, citing the Amazon Echo, a tech device activated by voice, far more advanced than old Siri and “coming into American homes thick and fast”.
“This creates an opportunity for the question, ‘Where should I travel?’”
Dickens demonstrated by asking Siri where he should travel, to which she directed him to the nearest travel agent. Makes sense, but when Dickens told Siri that’s the wrong answer, she replied, ‘I’m sorry I don’t understand.’
“Exactly,” Dickens stated.
“We’ll get to the stage where technology will tell me my daughter is liking photos of Paris on Instagram, and my wife is looking at fashion shows from Paris online. It will tell me my points system status and the best flight prices, and say, ‘I’ve looked at your calendar and you’re free on these dates, why don’t you take your family on a holiday to Paris?’
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]