NBL Strikes Broadcast Deal With SBS, As Nine Pulls The Pin

NBL Strikes Broadcast Deal With SBS, As Nine Pulls The Pin
SHARE
THIS



Australia’s rejuvenated basketball league, the NBL, has struck a two-year broadcasting deal that will see its matches shown on the SBS’s Viceland and Australian channels of US sports media giant ESPN.

Fans will also be able to stream all 126 matches live via SBS’ on-demand service.

Neither SBS nor ESPN will pay a rights fee but instead share its ad revenues with the NBL who, in turn, will pay for the TV production costs.

The deal comes as Nine and Fox Sports decided against renewing the rights

In a statement to media today, Nine’s director of Sport Tom Malone said: “SBS is committing more broadcast hours than Nine is able to and we wanted the best for NBL and the growth of basketball in Australia.”

SBS managing director, James Taylor, said of the deal: “SBS has a strong heritage of championing sports Australia’s diverse communities are passionate about, and we are thrilled to be partnering with the NBL to become the exclusive free-to-air home of Australian basketball, offering more free coverage than ever before, and in HD.

“With around one million Australians playing basketball, it’s one of the nation’s leading team sports for participation* and we look forward to bringing fans every memorable minute of one of the country’s fastest-growing leagues.”

NBL owner and executive chairman, Larry Kestelman, said: “This broadcast agreement is a huge leap forward in the coverage of the NBL and basketball across Australia.

“It maintains our commitment to make the game available to more people to watch when and how they choose across different platforms and will continue to grow our audience across Australia.

“The agreement sees the number of games broadcast on free-to-air television almost double, making our national league accessible to more Australians, with SBS Viceland becoming the new free-to-air home of the NBL along with more coverage available on SBS on-demand.”

 

 

Please login with linkedin to comment

NBL Nine SBS

Latest News

Entries now open for Snapchat Young Lions Australia
  • Media

Entries now open for Snapchat Young Lions Australia

The annual search for the very best of Australia’s young media, creative, and marketing professionals has begun, with Cannes Lions Festival representative The Misfits announcing entries are now officially open for the 2021 Snapchat Young Lions Competition. The Young Lions Competition, which is proudly supported by Snapchat and The Trade Disk, gives blossoming media talent […]

by B&T Magazine

B&T Magazine
Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham
  • Technology

Pureprofile Snares Former Kantar Director Of Data Solutions & Sourcing Young Ham

Global data and insights business Pureprofile Limited has today announced three new appointments to the Australian team to support its renewed growth strategy. Young Ham [pictured] joins the team in a global role as head of data, innovation and product, Kate Richards will hold the role of interim head of sales, data & insights ANZ […]

Taboola Lays Out Plans To Go Public
  • Technology

Taboola Lays Out Plans To Go Public

Taboola lays out plans to go public. And by that it apparently means the stock market, not the local park's lavatories.

The Three Must-Haves For Your Data Strategy
  • Technology

The Three Must-Haves For Your Data Strategy

Here are the three must-haves for your data strategy. A fourth could possibly include the value of legumes in your diet.

Opinion

by B&T Magazine

B&T Magazine
Business woman study financial market to calculate possible risks and profits.Female economist accounting money with statistics graphs pointing on screen of computer at desktop. Quotations on exchange
  • Technology

Third-Party Data Sales Spike 109% For Lotame In APAC

Lotame has today announced 109 per cent growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555 per cent growth, followed by Malaysia at 190 per cent and Taiwan at 178 per cent growth. Subsequently, Australia saw 43 per cent growth and New Zealand […]

Busting Six Of The Biggest Ad Tech Myths
  • Partner Content

Busting Six Of The Biggest Ad Tech Myths

Here, six of ad tech's biggest myths get expertly busted. There was a seventh, but it turned out to possibly be true.

Partner Content

by B&T Magazine

B&T Magazine
Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School
  • Media

Australian Road Safety Foundation Utilises Geo-Targeting Technology To Protect Kids In School

The Australian Road Safety Foundation (ARSF) has teamed up with Spotify and some of Queensland’s leading musicians in a national first that will geotarget drivers within school zones. The Slow Down Songs campaign, which is being piloted in Queensland, will work to keep kids safe within school zones by dramatically slowing down songs and serving […]