The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.
The campaign was officially launched in Melbourne yesterday, 1 August, and will be posted on over 2,000 OOH signs Australia-wide, from 31 July – 6 August, with this year’s focus to raise awareness of the impact of missing persons on the members in our communities.
“Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people — family, friends, work colleagues — are affected, whether emotionally, physically, psychologically or financially,” said Charmaine Moldrich, CEO of the OMA.
“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise. If people see something, they are more likely to say something,” Moldrich continued.
The partnerships between the OMA, the Australian Federal Police and the New South Wales Police continues to be a strong one. The 2015 campaign was a resounding success after key intelligence regarding one of the missing people featured in the campaign was received.
The 2016 NMPW outdoor campaign will focus on the following missing people:
- ACT – David Abuoi – last seen in Canberra, 10 July 2012.
- NSW – Ellen Wilson – last seen in Ballina, 11 September 2015.
- NT – Peter Koever – last seen in Girraween, 1 December 2009.
- QLD – Barbara Troughton – last seen in Newtown, 27 January 2015.
- SA – Michael Modesti – last seen in Beverley, 9 May 2016.
- VIC – Sally Cheong – last seen in Oakleigh South, 2 April 2008.
- WA – Justyna Koziol – last seen in Denham, 24 March 2014.
In 2016 OMA members have generously donated over $984,000 in advertising space and production costs across the ACT, NSW, NT, QLD, SA, TAS, VIC and WA. Participating OMA media operators include Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia. The campaign was printed by two OMA printer members: MMT Print and Omnigraphics.