The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.
The campaign was officially launched in Melbourne yesterday, 1 August, and will be posted on over 2,000 OOH signs Australia-wide, from 31 July – 6 August, with this year’s focus to raise awareness of the impact of missing persons on the members in our communities.
“Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people — family, friends, work colleagues — are affected, whether emotionally, physically, psychologically or financially,” said Charmaine Moldrich, CEO of the OMA.
“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise. If people see something, they are more likely to say something,” Moldrich continued.
The partnerships between the OMA, the Australian Federal Police and the New South Wales Police continues to be a strong one. The 2015 campaign was a resounding success after key intelligence regarding one of the missing people featured in the campaign was received.
The 2016 NMPW outdoor campaign will focus on the following missing people:
- ACT – David Abuoi – last seen in Canberra, 10 July 2012.
- NSW – Ellen Wilson – last seen in Ballina, 11 September 2015.
- NT – Peter Koever – last seen in Girraween, 1 December 2009.
- QLD – Barbara Troughton – last seen in Newtown, 27 January 2015.
- SA – Michael Modesti – last seen in Beverley, 9 May 2016.
- VIC – Sally Cheong – last seen in Oakleigh South, 2 April 2008.
- WA – Justyna Koziol – last seen in Denham, 24 March 2014.
In 2016 OMA members have generously donated over $984,000 in advertising space and production costs across the ACT, NSW, NT, QLD, SA, TAS, VIC and WA. Participating OMA media operators include Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia. The campaign was printed by two OMA printer members: MMT Print and Omnigraphics.
For more information visit: www.missingpersons.gov.au
Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date. Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]
The evolution of app technology has radically changed the way that marketing and advertising agencies work. Tech is king, with the average business now using 88 apps per customer according to research from the identity platform, Okta. So if your agency is running a software app stack, why are you not managing your agency expenses […]
Zenith Brisbane has announced two newly-created digital roles, with Stephanie Plunkett (pictured below) joining as digital director and Louise Marks (main photo) as senior digital manager. Plunkett will work in partnership with performance director, Carla Whitehouse, leading Zenith Brisbane’s digital product. Her responsibilities will include driving strategic solutions to deliver marketing-led growth for clients, digital […]
World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]
Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]
Havas Media Group Australia and New Zealand chairman Mike Wilson will step down after eight years with the agency at the end of August. Wilson will continue to act as a consultant to the business on key projects. Wilson launched Havas Media Australia as founding CEO in 2013, before stepping into the newly-created role of […]
Kargo has today announced several major growth milestones across the APAC region for the first half of 2021, more than doubling H1 revenue year-over-year with 115 per cent growth. Kargo also ran 41 per cent more campaigns in the region than in H1 2020 and the average campaign size increased by 32 per cent over […]
Hootsuite has today announced its acquisition of Heyday, a Montreal-based conversational AI platform that enables brands to deliver personalised customer experiences through 1:1 messaging conversations. Commerce is rapidly moving onto social and messaging platforms. Hootsuite, a pioneer in the social media management category, has the largest customer base in the industry and with this acquisition […]
Moira Geddes, founder and director of independent food publication EATIVITY has been handpicked by IAB Australia to become the first ever micro-publisher to take part in its Mentorship Program, highlighting the important role that specialised custom digital sites play within the country’s media landscape. EATIVITY aims to keep consumers in the know and help small […]
Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in Japan. “I am beyond thrilled to welcome Ichiro Jinnai to the Hivestack family,” […]
Audience measurement platform LENS Technology & Analytics has appointed Nikhil Elayat to Business Director to fast-track growth opportunities across Australia and New Zealand. Elayat (pictured) joins from New Zealand’s largest independent advertising agency, Stanley Street, where he was head of advertising technology. He played a pivotal role in building adtech functions within the performance team […]
Australian medical research institute, The Burnet Institute has launched, How Science Matters podcast. The informative podcast will be co-hosted by former ABC Radio journalist Tracy Parish and Burnet institute director and CEO Professor Brendan Crabb AC. Crabb is also a microbiologist, malaria researcher and will share his knowledge on contagious diseases. How Science Matters was […]