The Outdoor Media Association (OMA) has launched an Out-of-Home (OOH) advertising campaign for the 2016 National Missing Persons Week (NMPW) campaign, encouraging the public to contact Crime Stoppers if they have any information relating to missing persons cases.
The campaign was officially launched in Melbourne yesterday, 1 August, and will be posted on over 2,000 OOH signs Australia-wide, from 31 July – 6 August, with this year’s focus to raise awareness of the impact of missing persons on the members in our communities.
“Research commissioned by the National Missing Persons Coordination Centre reveals that for every missing person reported, many people — family, friends, work colleagues — are affected, whether emotionally, physically, psychologically or financially,” said Charmaine Moldrich, CEO of the OMA.
“Outdoor advertising is perfectly positioned to broadcast these community awareness messages as it is located where people live, work and socialise. If people see something, they are more likely to say something,” Moldrich continued.
The partnerships between the OMA, the Australian Federal Police and the New South Wales Police continues to be a strong one. The 2015 campaign was a resounding success after key intelligence regarding one of the missing people featured in the campaign was received.
The 2016 NMPW outdoor campaign will focus on the following missing people:
- ACT – David Abuoi – last seen in Canberra, 10 July 2012.
- NSW – Ellen Wilson – last seen in Ballina, 11 September 2015.
- NT – Peter Koever – last seen in Girraween, 1 December 2009.
- QLD – Barbara Troughton – last seen in Newtown, 27 January 2015.
- SA – Michael Modesti – last seen in Beverley, 9 May 2016.
- VIC – Sally Cheong – last seen in Oakleigh South, 2 April 2008.
- WA – Justyna Koziol – last seen in Denham, 24 March 2014.
In 2016 OMA members have generously donated over $984,000 in advertising space and production costs across the ACT, NSW, NT, QLD, SA, TAS, VIC and WA. Participating OMA media operators include Adshel, APN Outdoor, Bishopp, Executive Channel Network, goa, JCDecaux, Metrospace, oOh!media, QMS Media, Tayco Outdoor, Tonic Health Media and TorchMedia. The campaign was printed by two OMA printer members: MMT Print and Omnigraphics.
For more information visit: www.missingpersons.gov.au
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]