Embattled ABC newsreader Natasha Exelby has quit the public broadcaster following ongoing fallout from her now infamous on-air gaffe.
Back in early April, footage of Exelby daydreaming while reading a news bulletin went viral and forced her ABC bosses to remove her from on-air duties.
Rumours surfaced that Exelby had actually been sacked from the broadcaster over what appeared a rather trivial and humorous error.
ABC bosses were even forced to issue a public statement denying the rumours they’d punted the journalist. There was subsequent outrage when another ABC presenter, Yassmin Abdel-Magied, sent out an offensive tweet on ANZAC Day and bosses failed to even discipline her.
However, Exelby insisted she had been removed over her on-air error and had been ordered to do junior duties instead. News Corp websites have also reported that Exelby’s demotion was due to “behavioural issues” which Exelby herself denied.
An ABC spokesperson told News Corp: “Natasha Exelby has chosen not to do some casual shifts she was rostered for. Natasha was not taken off-air because of a ‘blooper’ and ABC News has been clear that we’re open to working with her again, including the possibility of future presenting shifts.”
Exelby apparently left the broadcaster of her own volition last Wednesday. It is unclear whether she has a new role to go to.
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]