National Geographic and adventure travel brand Kathmandu have partnered to launch a new content series exploring the importance of eco-friendly travel for a future of sustainable tourism.
Eco Traveller was inspired by National Geographic’s global sustainability strategy and its mandate to support environmental and social issues that correlate to direct action, paired with Kathmandu’s ongoing commitment to sustainable business practices and positive social impact through its ‘World Ready’ campaign.
These aligned values created a seamless partnership to bring the short film series to life.
Hosted by National Geographic’s Aussie ‘World Traveller’ Nick Saxon, Eco Traveller will take viewers to some of the most remarkable places in the world, uncovering stories about the people, places and practices that are on the frontline of accessible and future-focused travel.
National Geographic Australia director of advertising Kael Hudson said: “At National Geographic we believe in the power of storytelling for change and that is the core
purpose of this series.
“For us, Kathmandu is the perfect partner to launch the series as they hold a significant track record in promoting sustainable travel.
“Throughout the making of the series, National Geographic and Kathmandu have embraced a strategy of content marketing that reflects an audience hungry for authentic, short form films”.
Kathmandu group marketing manager John Sette said: “We are excited by the partnership with National Geographic through the creation of Eco Traveller.
“It’s the perfect fit for Kathmandu, as adventure travel and sustainability is in our DNA.
“We believe travel and adventure are the ultimate education tools, and through a partnership like this one we can help educate adventurers on how to travel responsibly and not be harmful to the environment, communities and cultures they discover”.
The Eco Traveller series launched on 6th February and will include three 7-minute episodes that showcase the rising global trend of environmentally conscious travellers and sustainable travel practices, from the rugged peaks and pine forests of the South-Central Montana Rockies to lodges scattered throughout the Monteverde Rainforest in Costa Rica.
The campaign will also be supported globally by an extensive digital and social campaign across nationalgeographic.com targeting the US and UK, in addition to Australia and New Zealand.