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Reading: NAB’s Mini AFL Legends Return In New Campaign Via Clems Melbourne
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B&T > Advertising > NAB’s Mini AFL Legends Return In New Campaign Via Clems Melbourne
Advertising

NAB’s Mini AFL Legends Return In New Campaign Via Clems Melbourne

Staff Writers
Published on: 29th June 2017 at 9:54 AM
Staff Writers
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Following on from NAB’s ‘Mini Legends’ campaign last year, the major bank and Clemenger BBDO Melbourne have teamed up once again to create the next instalment – The NAB Mini Legends Draft.

The new campaign launches with a national call out through TV, digital, social and print media to Aussie kids to enter the draft.

Children who are most like their hero will have the opportunity to star in the new ‘Mini Legends’ campaign, which will launch through integrated channels in August this year.

NAB chief marketing officer Andrew Knott said the Mini Legends Draft celebrates Australians’ love for footy and NAB’s support of footballers at every stage of their AFL journey.

“We’re really excited to see the passion of budding footballers from across the country,” he said.

Rich Williams, creative director at Clems Melbourne, said one of the resounding insights from last year’s campaign was how many children – and adults – wished they could become a Mini Legend.

“This was really the driving force behind the NAB Mini Legends Draft,” he said.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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