NAB Unveils 2021 AFL Mini Legends Campaign Via Clems Melbourne

NAB has launched the latest iteration of its iconic AFL Mini Legends campaign.

Rolling out nationally in its fifth year, the campaign continues to showcase the bank’s commitment to supporting footy from NAB AFL Auskick through to the big time.

This year’s campaign stars Geelong Brownlow Medallist Patrick Dangerfield, talking about how you haven’t fully made it until you’ve become a NAB Mini Legend.

The launch ad features Dangerfield sitting in the stands in anticipation that this year will be the year that he’s picked. We see him watching the 2021 Mini Legends as they are unveiled one by one – first comes Western Bulldogs’ Bailey Smith, then Richmond Tigers’ Sabrina Frederick, Adelaide’s Stevie-Lee Thompson, then Brisbane Lions’ Mitch Robinson until finally, representing the Geelong Cats we see…. Zach Tuohy.

Dangerfield can’t believe he’s been overlooked shouting ‘how many Brownlows has he won?’.

NAB Executive Group Marketing, Suzana Ristevski said the return of NAB Mini Legends brought the best aspects of footy to life.

“The NAB Mini Legends campaign highlights the joy football brings out in all of us, young and old,” Ms Ristevski said.

“We’re proud to support the game that gives us so much, both at a local and elite level in communities across the country. We can’t wait to share the next chapter of NAB Mini Legends with all footy families.”

Clemenger BBDO executive creative director, Richard Williams added, “We’d heard rumours of Patrick Dangerfield’s disappointment at having not been immortalised as a Mini Legend, so we thought what better way to launch this year’s campaign than by putting off his dream for another year. Maybe he’ll get a look in next year.”

NAB has been a partner of the AFL since 2002 and has sponsored Auskick since 2006. NAB also sponsors NAB AFL Academy, NAB AFL Rising Star and is the naming rights sponsor for the NAB AFL Women’s competition.

Credits:

Client:
Suzana Ristevski – Executive, Group Marketing

Faycal Ben Abdellaziz – Head of Group Brand

Carla Beresford – Senior Consultant, Brand Management Sponsorship and Social Impact

Ben Knighton – Manager, Brand Delivery

Johannes Samson – Senior Consultant, Brand Delivery

Bridget Larsen – Consultant, Brand Delivery

Susanna Hondrokostas – Manager, Brand Identity

Nyaradzayi Masanga – Consultant, Brand Identity

Teryll Brewer – Senior Consultant, Sponsorship

Emily Curnow – Consultant, Sponsorship

Amanda Mansfield – Senior Consultant, Media

Creative Agency: Clemenger BBDO

Media Agency: Mindshare

Production:

Production Company – Revolver Film

Photography – Christopher Tovo Photography Studio

Director – Stephen Carroll

DOP / Cinematographer – Shelley Farthing-Dawe

Photographer – Christopher Tovo

Photography Production – Andrew Zappia, 99 Productions

Film Producer – Kat Latour

Executive Producer – Pip Smart, Revolver Film

Managing Partner – Michael Ritchie, Revolver Film

Hair and Makeup Artist – Natalie Burley

Post Production Company – ARC Edit

Editor – Johanna Scott

Grade Artist –Edel Rafferty

Flame Artist – Eugene Richards

Music Track and Artist – The Four Seasons Summer Presto

Music Production Company – AMCOS Library Music Track

Sound Designer / Engineer – Paul LeCouter

Sound House – SqueakE Clean Studio

Casting – Chameleon Casting

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