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Reading: Myer’s Christmas Windows Get A Toy Story Makeover
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B&T > Campaigns > The Work > Myer’s Christmas Windows Get A Toy Story Makeover
CampaignsThe Work

Myer’s Christmas Windows Get A Toy Story Makeover

Staff Writers
Published on: 9th November 2026 at 9:50 AM
Edited by Staff Writers
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3 Min Read

Myer is bringing a little Toy Story magic to Melbourne this Christmas, teaming up with Disney and Pixar to bring the much-loved characters to life in its 71st annual Christmas Windows.

Returning for their 71st season, the iconic windows will feature Merry Christmas Woody, a Toy Story picture book-inspired experience spread across six windows at Myer Melbourne.

The story follows Woody as he frets over finding the perfect presents for his friends, while Buzz Lightyear, Jessie, Rex and the rest of the toys prepare for Buzz’s big Christmas party.

Set on Christmas Eve in Andy’s bedroom, the windows depict the toys wrapping presents, decorating and dressing Rex as Santa, before Buzz delivers a magical light show and Woody discovers that spending Christmas with friends is what matters most.

Myer executive chair Olivia Wirth said the Christmas Windows had been one of the retailer’s proudest traditions since 1956, with generations of families returning to experience the festive display.

“Disney and Pixar are the world’s great storytellers, so collaborating with them on our 71st windows has been a real privilege,” Wirth said.

The Walt Disney Company Australia and New Zealand senior vice president and managing director Kylie Watson-Wheeler said Toy Story’s themes of friendship and belonging made it a fitting choice for the annual tradition.

The experience is narrated by Australian cook and television presenter Andy Allen, with Stage One creative and technical director John Kerr leading the creative and technical craftsmanship behind the display.

The festive experience extends beyond the windows, with Disney and Pixar’s Toy Story Play Zone taking over The Basement at Myer Melbourne. Families can enjoy photo opportunities, Christmas-themed creations, a book corner and interactive activities.

The Basement activation runs from Saturday 7 November until Christmas Eve, while the Christmas Windows will remain on display daily until Tuesday 5 January 2027.

Bringing the toys to life has been no small production, with the windows requiring more than 10,000 construction hours, over 200 specially mixed paint colours and almost 100 customised character movements.

Visitors can also look out for hidden Disney and Pixar Easter eggs throughout the six windows, while the Christmas trees featured in the display are made from more than 100 handmade stuffed cotton balls each.

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TAGGED: Disney, Myer, Pixar, Toy Story
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Melania Watson
By Melania Watson
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Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. She loves getting under the hood of the latest technology, from the AI tools marketers are using (and the ones they’re still figuring out) to the little tech shifts making a big difference to how content is created, ads are served and audiences are reached. She kicked off her journalism career in 2022 at TV3 in New Zealand as a digital reporter and producer, before moving into a technology reporter role that brought her to Sydney. She joined the B&T team at the start of 2026.

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