Myer Launches ‘6 Second Sale’ On YouTube Via Clems Melbourne

Myer Launches ‘6 Second Sale’ On YouTube Via Clems Melbourne

Working with Google and Clemenger BBDO Melbourne, Myer has today launched an online six-second version of its Stocktake Sale.

Running exclusively on YouTube, the ‘6 Second Sale’ campaign features over 100 special deals with discounts greater than those available in Myer stores or on Myer.com.au – the catch is that customers will only have six seconds to click on a YouTube bumper ad or miss the deal.

The campaign has been produced using Google’s proprietary tool, Vogon, to create the suite of dynamic ad units required. Each ad features a different product with a market-leading offer and a link to click through to a pre-populated shopping cart.

Targeting will ensure that no YouTube user sees the same ad twice, meaning if people want to grab the deal, they need to act fast.

Ross Jauncey, creative agency lead at Google, said the campaign is an innovative use of YouTube’s six-second bumper format.

“Turning the six-second bumper into a ‘FOMO-driven’ direct sales device is a clever use of the format, and it’s been great to work with Myer and Clemenger BBDO Melbourne to make it happen,” he said.

Mark Cripsey, chief digital and data officer at Myer, said the campaign is a new way for the retailer to connect with omni-channel customers during its Stocktake Sale.

“The partnership enables us to harness existing digital media to drive interest in the sale and give customers the best possible offers – so everyone wins,” he said.

“This is a great example of the innovation agenda we are currently driving at Myer.”

Chris James, executive creative director of digital at Clemenger BBDO Melbourne, said: “Using interactive channels to deliver new sales opportunities is at the core of the brief that Myer has tasked our Clemenger and LogicalMagic teams with.

“The ‘6 Second Sale’ and our recent ‘Catwalk to Cart’ initiative are great examples of this, and it’s exciting to work with a client like Myer who has such an appetite for digital test and learn.”

All offers featured on the ‘6 Second Sale’ are at least five percent better than the available Stocktake Sale discounts.

In addition, three lucky customers will have the chance to buy a Canon SLR camera, a Go Pro and a Samsung Galaxy Tablet at 60 per cent off the recommended retail price.




Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]