Myer Set To Be The First Aussie Brand To Broadcast Live via Twitter Live 360 Video

Myer Set To Be The First Aussie Brand To Broadcast Live via Twitter Live 360 Video

In an Aussie first, Myer has teamed up with Twitter to leverage its latest live 360 video feature to broadcast tomorrow’s Myer Autumn Winter Fashion Launch.

Twitter’s live 360 video feature will allow Myer to broadcast the entire event, including its surroundings, to Twitter and Periscope users. It also means users can change their point of view of the fashion show by moving their phone, or scrolling around the screen for a truly immersive and interactive experience.

Twitter and Periscope users can simply log into their account, search for @myer and tune in from 8pm on Thursday 16 February to watch the event unfold. Users can also Retweet the tweet below to receive a reminder when the Periscope goes live.

Twitter launched live 360 video in December to create a new way to see what’s happening on Twitter and around the world. Myer is the first brand in Australia and first department store globally to use the feature.




Please login with linkedin to comment

Social Media The Digital Content Guide

Latest News

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]