In an Aussie first, Myer has teamed up with Twitter to leverage its latest live 360 video feature to broadcast tomorrow’s Myer Autumn Winter Fashion Launch.
Twitter’s live 360 video feature will allow Myer to broadcast the entire event, including its surroundings, to Twitter and Periscope users. It also means users can change their point of view of the fashion show by moving their phone, or scrolling around the screen for a truly immersive and interactive experience.
Twitter and Periscope users can simply log into their account, search for @myer and tune in from 8pm on Thursday 16 February to watch the event unfold. Users can also Retweet the tweet below to receive a reminder when the Periscope goes live.
Our Myer Autumn 17 Fashion Launch is on this Thursday! Retweet to remind to watch it live at 8.00pm #myerautumn17 pic.twitter.com/jDX6rOfauF
— MYER (@myer) February 12, 2017
Twitter launched live 360 video in December to create a new way to see what’s happening on Twitter and around the world. Myer is the first brand in Australia and first department store globally to use the feature.
Get excited – the #myerautumn17 Fashion Launch is nearly here. Watch it LIVE in 360 on Twitter tomorrow at 8pm AEDT! pic.twitter.com/DIThWXZZGt
— MYER (@myer) February 15, 2017
Watch the #myerautumn17 Fashion Launch live tomorrow night on #Periscope360 from 8pm AEDT. See you there! pic.twitter.com/OTpQULnW76
— MYER (@myer) February 15, 2017
