Nespresso has handed Aussie creative agencies MullenLowe Profero and 303 MullenLowe the reins to produce a campaign for the global launch of its Creatista machine range.
The campaign, which launches on TV this week, leverages the Creatista’s ability to automatically produce café-quality frothy milk, asking ‘Why make coffee when you can create art?’
MullenLowe Profero and 303 MullenLowe were also responsible for developing the campaign for outdoor, print and digital.
The Creatista machine range is officially rolling out in Australia and New Zealand this month, with the global launch to follow in the coming months.
MullenLowe Profero client services director Chris Henderson said Nespresso’s brand identity and product quality are dream territory for any agency.
“It’s been great fun working with our colleagues at 303 MullenLowe to further establish Nespresso’s leadership in the home coffee market,” he said.
Tony Dunseath, client services director at 303 MullenLowe, said it was great to see a local campaign being used in global markets.
“Nespresso broke with convention when they strategically selected Australian creativity to launch one of their most innovative products,” he said.
“The sophistication of Australia’s coffee market gives us a unique perspective on a product that promises to bring café-quality coffee into people’s homes.”
DrinkWise has launched a new podcast series named Bounce Back featuring prominent Australians talking about how they overcame adversity. The series launched yesterday with Australian Test Cricket Captain Tim Paine speaking candidly about how seeking professional support helped him beat his mental demons and save his cricket career.