The board of MOVE has announced it will invest up to $10 million to rejuvenate the outdoor audience measurement system to accurately measure audiences for digital out-of-home (OOH) signs.
Over the last few years, the industry has spent hundreds of millions of dollars building a modern dynamic channel, with scale to reach Australians on mass.
While this has only been operating at scale in the last year, the MOVE board believes it is now time to invest further in proving the power and efficacy of the OOH digital network, according to CEO Charmaine Moldrich.
“In order to produce a metric that is fit for purpose now and into future, we will investigate various international models, as well invest in data and research to create the next generation of dynamic audience measurement” she said.
The framework and project guidelines will be developed in partnership with the MFA and AANA, and finalised in May 2018.
The MOVE board has also agreed to standardise the terminology, as well as how it will price share of display for roadside billboards.
To ensure transparency and standardisation around delivery of OOH campaigns, all major OMA members have committed to utilising an independent third-party proof of posting platform.
The industry intends to launch the new MOVE digital measurement metric by 2020.
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform that includes stories, guides and news on where diners should […]
A new report from The Bureau of Investigative Journalism has revealed that ads for major brands like Nike, Amazon and ASOS are appearing on COVID-19 and anti-vaccination conspiracy sites. The Bureau’s research spanned the course of three months, in which they found ads for major brands, as well as government sites like the UK’s National Health […]
Back in June 2020, QMS pulled off a major coup, snaring the City of Sydney’s outdoor assets away from rival JCDeceaux in a 10 year deal reported to be worth $300 million. COVID has made the changeover and erection of new street furniture challenging, but here B&T chats with Jemma Enright who joined the business […]
M&C Saatchi creatives Sam Rowlands and Jason Leigh talk about their personal creative pursuits, and how it informs their advertising. Then they decided that, as they hadn’t seen each other in a long time, they’d prefer to interview each other… Sam Rowlands — art director/painter/sculptor/fashion designer (as interviewed by Jason Leigh) Sam forgot about our […]
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]