PepsiCo-owned soft drink brand Mountain Dew has found itself in a spot of bother, having inadvertently told consumers to masturbate in a new social media campaign.
The campaign, which encourages consumers to ‘chug’ went live this past week in the UK, although had a somewhat unexpected reaction in Scotland when launched.
As part of the social media push, Mountain Dew posted a video on Twitter accompanied by the tag, ‘We didn’t choose the chug life, the chug life chose us. #DoTheDew‘
— Mountain Dew UK (@mountaindewUK) August 27, 2018
Sadly, what the Mountain Dew marketing team failed to learn prior to the campaign going live, is the word ‘chug’ is commonly used as a euphemism for masturbation in the land of Scots.
Immediately after posting the tweet, Scottish users took it upon themselves to point out the error to Mountain Dew.
— RiseSpeculateEducate (@EducateRise) August 30, 2018
Chug in Scotland means wank. The wank life chose you.
— Ryan McDonald (@Tratzo) August 27, 2018
I love chugging ?
— Burchie ???? (@Burchie81) August 28, 2018
Reminds me of the time I worked with a wee Indian guy who liked to go for a nap at lunch time. I told him the Scottish word for nap was chug and he started telling folk how he was looking forward to his lunch time chug.
— Wullić ?? (@WuGMFC) August 27, 2018
Wow please use this in Scotland “the chug life chose us” ?
— CO8 (@Calumorr09Orr) August 29, 2018
Though, this latest err has nothing on Mountain Dew’s 2012 naming competition where the winning name by popular vote was ‘Hitler did nothing wrong’.
BuzzFeed, Inc. today announced that Lighthouse, an offering for advertisers across its platforms that brings brands closer to its audience, is now available to clients internationally. Lighthouse leverages BuzzFeed’s tech-powered foundation and diverse array of content across BuzzFeed, Inc. – which includes BuzzFeed Entertainment, BuzzFeed News, Tasty, HuffPost and Complex Networks – to provide advertisers […]
News Corp Australia has today launched a six-week cost of living editorial series, Smart Savers, to help its audiences make informed decisions to navigate the rising cost of living. According to News Corp Australia research consumers are spending, on average, 60 per cent of their incomes on bare essentials including food, fuel, housing and insurance […]
oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Located to the west of Perth’s CBD, Claremont Quarter is a prestigious luxury-focussed shopping environment comprising more than 120 high-end retailers […]
T Australia: The New York Times Style Magazine’s inaugural Culture issue released today, featuring a cover depicting Australian dancer and model Rhys Kosakowski in fashionable motion and Australian artist Harold David creating “Thigh High and Safety Net” in the background. The abstract expressionist artwork was painted live as photographer Levon Baird shot the cover, and was […]
Multicultural communications agency Ethnolink has developed a culturally and linguistically diverse (CALD) campaign for NSW State Emergency Service (SES) that delivers flood warning and safety messages for multicultural communities in Sydney’s north-west. The campaign, which will run across a range of channels, has been launched on the back of news that three people in NSW […]
Stratosphere and AJF have collaborated with Top Shelf International’s NED Australian Whisky brand for a campaign featuring a combination of TV sponsorship and out of home placement. The campaign features a range of 15 second TV commercials live in key AFL and NRL games on Thursday and Friday nights across regional markets. The sponsorships will […]
To celebrate the start of this year’s football season, which kicked off last weekend, Tiger Beer has unveiled its latest global campaign – ‘The Golden Son’ – starring official Tiger brand ambassador Son Heung-Min. ‘The Golden Son’ celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s […]