Mortgage Choice Launches Campaign To Showcase Brand’s Local Expertise
Australian brokerage Mortgage Choice will next week launch a new national advertising campaign showcasing the local expertise of its brokers and financial advisers.
The company has partnered up with independent creative content agency Now We Collide to launch the fully integrated multi-platform strategy that will span TV, radio, online, outdoor, digital and social media.
The campaign titled “We’re Locals Too” carries a strong human connection with consumers by positioning Mortgage Choice’s network of brokers and financial advisers as part of their local communities and trusted locals.
“We are excited to launch our new advertising campaign, which coincides with Mortgage Choice’s 25th birthday,” General Manager of Marketing – Melissa McCarney said.
“At the core of our brand is the expertise and knowledge of our brokers and financial advisers, local experts who are passionate about helping Australians make better choices with their money so they can afford to live the life they want to live. We help people make better choices for a better life and we do so by offering them choice and expert advice across all of their financial service needs.
“Our people, combined with our unique way of doing business that ensures we always put the customer’s needs first, are what sets us apart from other players in the market.”
“Our experts are more than just an image on a website, or a voice over the phone, they are trusted locals who are a part of the communities they live and work in.”
Underlining the campaign will be a series of 30-second TV commercials exploring the day in the life of real Mortgage Choice franchisees from different locations in Australia.
Each expert is connected by a single narrative that highlights that they are a part of the community and have the capabilities to provide personal and tailored advice at a local level.
Keir Maher, CEO and Head of Strategy at Now We Collide added: “We’ve really enjoyed partnering with Mortgage Choice. In developing the strategy and creative which is true to Mortgage Choice as a brand we have connected with the consumer insight on the need for a trusted source of information and advice when making big financial decisions. With video at the heart of the integrated campaign, it’s been a true collaboration with the Mortgage Choice team.”
The TVCs will be aired on various channels on Foxtel, including Lifestyle and E, Fox8 and Arena, as well as YouTube. Radio executions are national.
Mortgage Choice Team:
Melissa McCarney – General Manager, Group Marketing
Caroline Ashmore – Marketing Manager, Brand & Customer Acquisition
Damien McDonald – Head of Local & National Promotions
Nicole Peters – Head of Customer Engagement
Jessica Darnbrough – Head of Corporate Affairs
Agency Team:
Keir Maher – CEO & Head of Strategy
Ryan Bodger – CCO & Creative Director
Nadine Spencer – Director & Senior Content Creative
Georgia Grant – Production Manager
Jessica Ameduri – Production Coordinator
Agency Partners:
Atomic 212
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