Morse Micro Appoints Milk & Honey PR To Enhance Brand Identity

Morse Micro Appoints Milk & Honey PR To Enhance Brand Identity
B&T Magazine
By B&T Magazine



Milk & Honey PR has been appointed by Morse Micro, an Australian semiconductor company focused on reinventing Wi-Fi for the Internet of Things.

Managing Director, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from around the globe to build a new generation of wireless chips that reach farther, are lower power and truly secure. The company is on track to launch its Wi-Fi HaLow chip this year, enabling billions more smart devices to connect wirelessly.

Starting immediately, Milk & Honey will be responsible for implementing a people-focused social and digital campaign to support Morse Micro’s growth. Enhancing brand identity, developing narrative-driven content and increasing discoverability amongst a hyper-relevant audience, Milk & Honey will help expand its global, 70-strong technology development teams.

Michael de Nil, co-founder at Morse Micro, said, “This is going to be a monumental year for Morse Micro, so having Milk & Honey as an extension of our team in invaluable. Our industry is very technical and jargon-heavy, which is one of the reasons we chose them. Milk & Honey’s track-record working with B2B technology companies enables them to understand our world and put a storytelling lens over everything we do. I’m looking forward to taking our communications to the next level with the guidance of the team.”

Caroline Addy [pictured], managing director at Milk & Honey, added, “Morse Micro is set to bring its long-range Wi-Fi chip to market this year, so it’s an incredible time to be working with such a game-changing innovator. The company has grown at a phenomenal rate in just a few years; with several international offices and significant funding from heavyweight investors. The team’s ambition to grow and dominate, without compromising on values, makes Morse Micro a perfect fit for Milk & Honey.”

 




Please login with linkedin to comment

milk & honey pr

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]