Morse Micro Appoints Milk & Honey PR To Enhance Brand Identity
Milk & Honey PR has been appointed by Morse Micro, an Australian semiconductor company focused on reinventing Wi-Fi for the Internet of Things.
Managing Director, Caroline Addy, met the Morse Micro founders in 2017 through the Cisco ANZ Innovation Hub. Since then, the start-up has brought together the brightest engineers from around the globe to build a new generation of wireless chips that reach farther, are lower power and truly secure. The company is on track to launch its Wi-Fi HaLow chip this year, enabling billions more smart devices to connect wirelessly.
Starting immediately, Milk & Honey will be responsible for implementing a people-focused social and digital campaign to support Morse Micro’s growth. Enhancing brand identity, developing narrative-driven content and increasing discoverability amongst a hyper-relevant audience, Milk & Honey will help expand its global, 70-strong technology development teams.
Michael de Nil, co-founder at Morse Micro, said, “This is going to be a monumental year for Morse Micro, so having Milk & Honey as an extension of our team in invaluable. Our industry is very technical and jargon-heavy, which is one of the reasons we chose them. Milk & Honey’s track-record working with B2B technology companies enables them to understand our world and put a storytelling lens over everything we do. I’m looking forward to taking our communications to the next level with the guidance of the team.”
Caroline Addy [pictured], managing director at Milk & Honey, added, “Morse Micro is set to bring its long-range Wi-Fi chip to market this year, so it’s an incredible time to be working with such a game-changing innovator. The company has grown at a phenomenal rate in just a few years; with several international offices and significant funding from heavyweight investors. The team’s ambition to grow and dominate, without compromising on values, makes Morse Micro a perfect fit for Milk & Honey.”
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