Seven’s House Rules: High Stakes launched to 679,000 metro viewers on Monday night, according to OzTAM numbers.
It was down 15 per cent on its 2019 launch (785,000). Nationally, it was the lowest launch episode audience in the show’s history.
While okayish numbers, House Rules over the years has shown itself to be a “grower”, with audience numbers typically rising as the season progresses.
Angus Ross, Seven’s director of network programming said: “It was great to see that House Rules High Stakes was the number one entertainment show for 25-54s last night and we look forward to the audience enjoying the amazing reveals still to come.”
Meanwhile, news is still dominating TV-land, with 7NEWS in particular now consistently the top show in metro markets. And, in good news for Seven, it seems stay-at-home Aussies are choosing Sunrise (380,000) for their breakfast news over Nine’s Today (272,000).
It wasn’t enough, however, to knock Nine out of the top spot for the night. In primary channel, Nine did 18.1 per cent, ABC did 17.7 per cent, Seven did 17.5 per cent, 10 did 9.2 per cent, ABC did 16.1 per cent, Seven did 14.4 per cent and SBS did 4.2 per cent.
Here’s how the rest of the night went.
News did 1.23m, ACA did 746,000, Hot Seat did 595,000 and RBT did 510,000.
News did 1.29m and The Chase Australia did 691,000.
The Project did 615,000 and 10 News First did 559,000.
News did 1m, 7.30 did 885,000, Australian Story did 783,000, Four Corners did 685,000 and Media Watch did 687,000.
All channels share
Nine won the night across all channels with 27.3, Seven came in second with 26.7 per cent, ABC did 22.7 per cent, 10 did 15.8 per cent and SBS did 7.5 per cent.
Demographic breakdown (all channels)
- Nine – 28.9 per cent
- Seven – 25.0 per cent
- 10 – 21.7 per cent
- Nine – 28.2 per cent
- Seven – 24.3 per cent
- 10 – 22.9 per cent
More than 450 million people use Pinterest around the world each month to find tomorrow’s ideas. It’s a place to look forward and plan and these days, it’s a place to find ideas to stay inspired while staying at home. Pinterest insights have always been a strategic way for brands to tap into what Pinners are searching for […]
A column from controversial UK media commentator Piers Morgan on the Daily Mail has been stripped of advertising, after Google detected racist content in the comments. Earlier this week, Morgan penned a column titled ‘Sorry Simone Biles, but there’s nothing heroic or brave about quitting because you’re not having ‘fun’ – you let down your team-mates, […]
Acoustic, an open and independent marketing cloud and analytics provider, has announced the expansion of offices in Sydney and Melbourne as well as the launch of an Australian, cloud-based data centre. The move is part of its commitment to prioritise tens of millions of dollars over the next two years to accelerate its growth strategy […]
Nova’s Live & Unrestricted, hosted by Tim Blackwell and Kate Ritchie, will aim to provide listeners with an escape from restrictions, dropping every Saturday morning in August on the Nova Network. Following the overwhelming response to Nova’s Kate, Tim & Joel Live in Lockdown, a one-off special to keep up the spirits of listeners locked down in […]
TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]
Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar. Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.
Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]