Whether it’s cooking show fatigue or simply disinterest in Plate of Origin‘s format, viewers are continuing to tune out of Seven’s tentpole program.
The Sunday launch of the show last week pulled 667,000 viewers, while the next day saw just 510,000 eyeballs tune in. Then, its most recent Sunday episode saw the show dip even further to 459,000, while last night it hit a new low of 393,000 viewers.
It must be said that Plate of Origin is up against 10’s strong performer of The Masked Singer (which last night hit a high of 918,000) and Nine’s popular The Block (789,000). This saw Seven come in third position in primary channel share list night with 15.8 per cent. Nine was the winner with 19.1 per cent, and 10 did 16.6 per cent. The ABC enjoyed 13.7 per cent and SBS did 4.2 per cent.
Here’s how the rest of the night went.
News did 1.06m, ACA did 729,000, and Hot Seat did 555,000.
News did 1.10m, The Chase did 566,000 and Home and Away did 577,000.
The Masked Singer did 775,000, HYBPA did 764,000 and The Project did 565,000.
News did 754,000, 7.30 did 658,000, Four Corners did 510,000 and Media Watch did 494,000.
Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.
For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.
The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]
D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]
Peer to peer car sharing platform Car Next Door has appointed Simon Griffin (main photo) as its chief operating officer. Griffin has more than 13 years’ experience in tech scaleups, having previously been the COO at ASX-listed Prospa, CEO of HIFX – which later merged with and became Xe.com – and chief commercial officer and […]