Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

Posted 7 hours Ago

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In this guest post, Cam Blackley, chief creative officer and Emily Taylor, chief strategy officer at M&C Saatchi Group AUNZ offer up their industry predictions for 2022. And they’re as crazy as the year we just had… Making predictions off the back of 2021 feels a little stupid.  Because 2021 was crazy as 2020 was […]

Posted 11 hours Ago

Opinion

by B&T Magazine

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

If you work for a research and insights agency is there added pressure to perform in the office tipping competition?

Not only can joining a gym help you lose the pounds, but it can also help you lose friends by boring them to death.

If there really is a God, how on earth did he/she ever allow Christian rock to be invented?

Dubai Expo 2020 organisers say it's definitely on this year. It's got half-a-million frankfurts it needs to get rid off.

Work for one of the large holding companies? Be grateful your endless toil & 80-hour weeks are making shareholders rich.

Posted 17 hours Ago

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Why are zany stunts solely restricted to just weather reporters? Why not war zone or court reporters?

Is this the greatest sports interview ever or the ramblings of a mad man? It's probably a bit of both, to be honest.

Posted 17 hours Ago

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The thing with crypto is there appears a very fine line between obscene wealth & the real possibility of homelessness.

Still haven't got your sparkle back post the Christmas break? Jumpstart the brain with this home insurance ad.

B&T has nothing against commemorative coin collectors; however, it's a hobby probably best left off your dating profile.

Chris Thomas joins Involved and Active. Beard arguably still a week away from its best for press photo.

Some terrible news to report today with the passing of Shopper CEO and father-of-two, Ben Walker.

If Aussies really do prefer sustainability over new products why don't you see more patches sewn onto people's jeans?

Beer ads are arguably the last bastion of machismo in Australia's advertising industry. That & charity cricket matches.

This new fitness podcast does miss one essential caveat, that being the sweating your arse off in the gym part.

Here's a press release basically parading as a positions vacant ad. B&T applauds the outrageous duplicity.

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Posted 19 hours Ago

Opinion

by B&T Magazine

Is there a limit to Red Bull consumption at the Wired offices? For the sake of being wired at Wired.

Want your urine to go a rather strange orange colour all combined with an offensive odour? Swisse Vitamins are for you.

Kip Wightman named to replace Bob Gallagher on ARN'S 97.3FM. Apparently no one was returning Alan's calls.

One of the many joys of being a tech billionaire is you can afford the best lawyers if you ever get busted being dodgy.

Posted 1 day Ago

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The question remains - can BP, Ampol or Shell advertise on JCDecaux's carbon-neutral out-of-home advertising product?

Karl Stefonovic tests positive to COVID. Thankfully, ex-Cassandra hasn't gone to New Idea about it.

If you thought Sir Martin was going to put his pedicured, foot spa, silky smooth feet up anytime soon, you'd be wrong.

You could take the insomnia drug Jennifer Aniston is flogging or simply watch Jennifer in the diabolical Marley & Me.

Posted 1 day Ago

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