Moët Hennessy, part of LVMH group, has appointed Co-maker, the influencer marketing arm of Havas Group, as its influencer marketing agency of record, with a new hire Dianna Mannion taking a seconded role to lead the program of work.
In her role, Mannion will drive Moët Hennessy’s influencer strategy across its portfolio of brands including Belvedere, Hennessy and Glenmorangie.
Gavin Merriman, Moët Hennessy Head of Digital ANZ, commented: “At Moët Hennessy, we aim to connect with our consumers through storytelling, and as an agency that aligns with our values, Co-maker is a natural extension to our team to lead our influencer activity across our portfolio.”
Simone Gupta, Havas PR CEO, commented: “We’re thrilled to be working with Moët Hennessy to build a meaningful influencer program. At Co-maker, we collaborate with creators to produce original content that people crave. As part of the Moët Hennessy team, we’re looking forward to executing impactful campaigns.”
Moët Hennessy joins Co-maker’s stable of iconic brands including Dyson, Amazon, Afterpay and Stockland.
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