Moët & Chandon Pops Open Sparkling ‘Must Be’ Campaign

Moët & Chandon Pops Open Sparkling ‘Must Be’ Campaign
SHARE
THIS



Moët & Chandon has unveiled a new campaign celebrating the French champagne house’s 275-year-old heritage and pioneering vision which since 1743, have redefined the art of celebrating life’s most memorable moments.

Moët & Chandon global chief marketing and communications officer Nathalie Norman said, “In life, we don’t remember days, we remember moments of heightened emotion, of great success, of overwhelming pleasure, or simply of sheer happiness.

“Our new ‘Must Be’ad campaign offers worldwide audiences an abundance of emotions that make up some of
life’s enjoyable moments, celebrated with a bottle of Moët & Chandon.

“We are proud to bring our avant-garde touch to a campaign that reflects the values that have been at the core of Moët & Chandon’s noble heritage since 1743.”

Since its founding, Moët & Chandon has been a champagne of choice to celebrate historical moments or private moments of great personal importance.

For each of life’s memorable moments, Moët & Chandon has a style of champagne that marks the moment and makes it truly unique.

The House’s new ad campaign captures in a soaring emotional journey, a sequence of memorable moments, all of which deserve to be made memorable, and “must be” celebrated with Moët & Chandon.

The campaign, tag-lined “Must Be Moët & Chandon” is launched to coincide with “Moët & Chandon Grand Day,” the highly-anticipated annual full-day of glittering celebrations around the world hosted by the champagne house known for its exceptional “savoir-fête” or celebration know-how.

It will debut with a short film, directed by the award-winning French director, Emmanuel Cossu, that captures the House’s universal vision of life’s grand symphony of memorable moments made unique when celebrated with Moët & Chandon.

The film opens with a “Big Bang,” a metaphor for the explosive launch of Moët & Chandon’s new “Must Be” campaign and the onset of some intensely emotional moments about to unfold onscreen.

The audience immediately deep-dives into a fast-paced voyage through the interwoven destinies of an ensemble cast whose paths cross as each character lives through a defining and powerful moment.

A young father-to-be races through the glistening streets of Manhattan in the driving rain: his life is about to change as he runs breathlessly to meet his newborn child.

He crosses paths with a group of elegantly-dressed revellers making their way to a glamorous party.

Cut to Paris, where a young ballerina steps onto the stage, butterflies fluttering in her stomach, just as a group of millennials on a desert road trip arrive at a joyful celebration at sunset.

Closeup on the enraptured face of a young female astronaut about to make history as she braces for a hard landing on Mars, moments before her footmarks a giant step for mankind on the red planet.

Carried by the powerful tempo of the film, the audience is immersed in the destiny-defining moments of each character, feeling the emotional force of each moment all the way through to their celebratory finale made unique by the sparkle of Moët & Chandon champagne.

The champagne’s effervescence is the ultimate Big Bang, the symbol that celebrates the joy of a birth, the glory of a Mars landing, the thrill of a perfectly executed premiere, or the sheer joy of dancing under a desert sky, and turns them into a unique moment.

The global ad campaign will be released across digital platforms, movie theatres and social media.

Please login with linkedin to comment

Moët & Chandon

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.