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Reading: Mobile Startup Offers Magazine Subscriptions Via Text Message
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B&T > Media > Mobile Startup Offers Magazine Subscriptions Via Text Message
Media

Mobile Startup Offers Magazine Subscriptions Via Text Message

Staff Writers
Published on: 29th August 2014 at 9:10 AM
Staff Writers
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Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.

If nothing else, it might cut down on the number of subscription notices — otherwise known as “blow in” cards — tucked inside magazines.

The San Francisco-based startup said Thursday that it’s partnering with U.K. publisher IPC Media — owner of titles such as NME, Wallpaper and Horse & Hound (yes, it’s a real magazine) — on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to their phone bill.

Here’s how it works: Print ads direct would-be subscribers to text a code to a number. They receive a confirmation text in response, directing them to a registration page on a mobile website. The subscription is then charged to the person’s phone bill, or deducted from a prepaid balance.

IPC Media captures the subscriber data, such as name, address and email, according to Ray Ramillosa, VP-marketing at Boku.

Read the full article here.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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