Mobile Startup Offers Magazine Subscriptions Via Text Message

Mobile Startup Offers Magazine Subscriptions Via Text Message

This story was originally published by

A San Francisco-based startup is partnering with U.K. publisher IPC Media - owner of titles such as NME, Wallpaper and Horse & Hound - on a mobile-payment system that allows consumers to subscribe to magazines via text message.

SHARE
THIS



Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.

If nothing else, it might cut down on the number of subscription notices — otherwise known as “blow in” cards — tucked inside magazines.

The San Francisco-based startup said Thursday that it’s partnering with U.K. publisher IPC Media — owner of titles such as NME, Wallpaper and Horse & Hound (yes, it’s a real magazine) — on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to their phone bill.

Here’s how it works: Print ads direct would-be subscribers to text a code to a number. They receive a confirmation text in response, directing them to a registration page on a mobile website. The subscription is then charged to the person’s phone bill, or deducted from a prepaid balance.

IPC Media captures the subscriber data, such as name, address and email, according to Ray Ramillosa, VP-marketing at Boku.

Read the full article here.

Please login with linkedin to comment

ABC Marmalade Project Clever Buoy

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]