Mobile Embrace Snags Half Year FY16 EBITDA Of $4.1 Million

Mobile commerce company Mobile Embrace Limited reported a steady track record for the six months ending December 31 2015, from a leap in net profit after tax, to industry acquisitions.

The company nabbed a jump of 73 per cent in net profit after tax to $2.6 million, while EBITDA clocked up $4.1 million, a number achieved after MBE invested an additional $4.2 million of free cash driving new customer acquisitions on a global scale.

Revenue for the half year FY2016 was $28 million, a 99 per cent increase on the previous corresponding period, while MBE’s domestic operations are performing very well, underpinned by increasing demand for the group’s mobile marketing and carrier billing offerings.

Mobile Exchange’s increasing revenue from international direct carrier billing is also worth taking a peek at, as it exceeded $520,000 in January 2016 alone, compared with around $60,000 one year earlier in December 2014. A number of International carrier billing markets are already generating profits, while international marketing operations in the UK have experienced excellent growth.

The businesses acquired in the half year, Vizmond Media in July, and Marketing Punch in September, have given MBE a stronger presence in Australia, New Zealand, and also established the Company’s m-marketing offering in the UK and France.

Both businesses have increased their performance under MBE’s ownership and have accounted for 12 per cent of half-year revenue.

MBE’s investment in the increasingly utilised entertainment venue payment app, Clipp, has been successful with the Clipp business continuing to achieve greater consumer uptake with a much advanced consumer value proposition and increased venue penetration.

Commenting on the half-year performance, Mobile Embrace CEO Chris Thorpe said, “By every measure, the first half of FY2016 has been a period of significant progress.

“We have acquired and integrated two excellent businesses that strengthen our m-marketing operations and geographical footprint, we have delivered very robust organic earnings and revenue growth, and further de-risked and diversified our revenue base.

“The increasing revenue flows from international direct carrier billing is a particular highlight as it demonstrates that our strategy of establishing direct carrier billing operations in Australia and multiple international markets is delivering very meaningful and growing monthly revenue streams. We are actively pursuing new international markets through our partnerships with SingTel, Telenor and now Axiata.

“The second half of the financial year has commenced well for MBE and we are well placed to again deliver very strong growth in revenue and earnings. Our focus is now firmly set on significant growth in FY2017.”

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