Mobile commerce company Mobile Embrace Limited reported a steady track record for the six months ending December 31 2015, from a leap in net profit after tax, to industry acquisitions.
The company nabbed a jump of 73 per cent in net profit after tax to $2.6 million, while EBITDA clocked up $4.1 million, a number achieved after MBE invested an additional $4.2 million of free cash driving new customer acquisitions on a global scale.
Revenue for the half year FY2016 was $28 million, a 99 per cent increase on the previous corresponding period, while MBE’s domestic operations are performing very well, underpinned by increasing demand for the group’s mobile marketing and carrier billing offerings.
Mobile Exchange’s increasing revenue from international direct carrier billing is also worth taking a peek at, as it exceeded $520,000 in January 2016 alone, compared with around $60,000 one year earlier in December 2014. A number of International carrier billing markets are already generating profits, while international marketing operations in the UK have experienced excellent growth.
The businesses acquired in the half year, Vizmond Media in July, and Marketing Punch in September, have given MBE a stronger presence in Australia, New Zealand, and also established the Company’s m-marketing offering in the UK and France.
Both businesses have increased their performance under MBE’s ownership and have accounted for 12 per cent of half-year revenue.
MBE’s investment in the increasingly utilised entertainment venue payment app, Clipp, has been successful with the Clipp business continuing to achieve greater consumer uptake with a much advanced consumer value proposition and increased venue penetration.
Commenting on the half-year performance, Mobile Embrace CEO Chris Thorpe said, “By every measure, the first half of FY2016 has been a period of significant progress.
“We have acquired and integrated two excellent businesses that strengthen our m-marketing operations and geographical footprint, we have delivered very robust organic earnings and revenue growth, and further de-risked and diversified our revenue base.
“The increasing revenue flows from international direct carrier billing is a particular highlight as it demonstrates that our strategy of establishing direct carrier billing operations in Australia and multiple international markets is delivering very meaningful and growing monthly revenue streams. We are actively pursuing new international markets through our partnerships with SingTel, Telenor and now Axiata.
“The second half of the financial year has commenced well for MBE and we are well placed to again deliver very strong growth in revenue and earnings. Our focus is now firmly set on significant growth in FY2017.”
Burger King in the UK has taken a unique approach to Christmas, releasing a Christmas carol sung by a car satnav. The campaign, by London agency Bartle Bogle Hegarty, includes an almost eight-minute remake of Chris Rea’s hit “Driving Home for Christmas”that it’s retitled “Driving (Thru The) Home (Of The Whopper)”. The hypnotic track provides […]
New research has revealed that businesses are not acting quickly enough to preserve customer trust following a data breach, and that failure to effectively engage customers in a way that matches their expectations will result in irreparable long-term damage to brand reputation. Porter Novelli Australia, in partnership with Quantum Market Research, has conducted research to […]
Beauty brand Sephora has divided the internet after posting an ad for an adult toy to its global Instagram page which has more than 20 million followers. Since posting the advert, Sephora has since stopped allowing comments on the post, but thankfully (for B&T readers) we managed to grab a few before that happened. The […]
New research has revealed the most controversial TV commercials which have sparked outrage across the US, with big names such as Pepsi and Dove making the list. The findings, compiled by journey advertising platform illumin also includes a new ranking that identifies which states have made the most complaints about TV commercials over the past […]
A recent survey Pilot conducted shows that shame remains a solid barrier to men seeking professional help for sexual performance issues, so they started a campaign encouraging men to put it all out there, loud and proud. Pilot is a digital healthcare clinic, and since 2019, Pilot has given over 100,000 Aussie men convenient access […]
The Hit Network has announced its summer line-up for 2023, kicking off on Monday, 4 December, featuring The Jimmy & Nath Show, Hamish & Andy podcast, Nights with Seany B and special return celebrations for Christmas Day and New Year’s Eve. Hit’s cheeky radio duo Jimmy Smith and Nath Roye of The Jimmy & Nath […]