Mobile commerce company Mobile Embrace Limited is pleased to announce that it has expanded its Direct Carrier Billing (DCB) operations into the United Arab Emirates through an agreement with one of the leading mobile phone operators in the United Arab Emirates.

The agreement, secured via one of MBE’s existing channel partnerships, means it can now sell digital products and services via direct carrier billing to the more than nine million customers of the mobile operator.

The agreement represents a meaningful organic growth opportunity for MBE, and it is further evidence that direct carrier billing continues to grow as a preferred payment method for consumers. MBE also expects to shortly launch with a second mobile operator in the region.

Mobile Embrace’s CEO and co-founder Chris Thorpe said, “MBE is witnessing substantial organic growth in direct carrier billing operations. International operations are performing exceptionally well and are now generating profits validating the company’s strategy.”

“The UAE and the wider region represent a compelling organic growth opportunity for MBE and we can start building a meaningful revenue base here quickly with minimal outlay. MBE is now operational across 14 mobile operators in 6 international territories with existing agreements providing scope for expansion of our carrier billing operations into a further 14 countries.”

“More mobile operators are recognizing that connecting their subscribers to the combination of quality digital content and our turnkey consumer engagement and billing platform generates incremental revenue almost immediately.”