The man responsible for Meat & Livestock Australia’s marketing and known for his Super Saiyan hairstyle, Andrew Howie, is moving on to a new role at Westpac.
Westpac and Howie confirmed to B&T that he will take on the newly created role of head of advertising at the bank in mid-November, reporting to the head of Westpac Group’s advertising and everyday banking division.
Howie has been at MLA since 2013, during which time he has been involved in helping create a number of controversial ads for the organisation with creative agency The Monkeys.
Commenting on his new role, Howie said: “Having banked with Westpac my whole life, the opportunity to join Australia’s first and oldest bank is something I am really excited about.
“I’m looking forward to joining the team and working with them to create globally recognised effective and creative advertising.”
Queensland PR and personal branding agency, Yellowpanda, has added two headline clients to its stable with celebrity-backed seltzer brand, Hard FIZZ, and drone experts, Aviassist, joining the ‘Panda Den’. The new clients enjoying early success with Yellowpanda with Hard FIZZ and Aviassist both seeing extensive mainstream media mentions in their first month of representation. Hard […]