MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums
SHARE
THIS



For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG.

By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from the match, highlighting how fast and how far players are running throughout the game.

This ground-breaking initiative delivers data that has previously only been available via the AFL app and Channel 7 broadcast.

MKTG, who manages the in-stadium signage for both the MCG and Etihad, introduced the LED system to the grounds in 2015.

Since then, it has worked closely with advertising partners to enhance the fan experience, and this partnership with Telstra and Champion Data is another example of leveraging the new technology for innovation.

Matt Connell, national managing director of MKTG Australia, said: “As a business dedicated to ‘making the moment mean more’, we jumped at the opportunity to work with Telstra and Champion Data to integrate live data from the match.

“For Telstra, it provides a meaningful brand alignment, and it takes Champion Data into another realm, ultimately improving the fan experience.”

Jeremy Nicholas, executive director of brand, consumer and business marketing at Telstra, said: “The Telstra Tracker gives our customers unique insights into the game, and because of its popularity, we’re now opening it up to add an extra dimension for fans at live matches.

“The LED signage at the MCG and Etihad Stadium provides the perfect platform for us to now take these real-time insights to spectators at the game in the moments that matter.”

Champion Data director Chris Hume said: “We continuously strive to innovate; to capture and deliver new sports data which enhances the fan experience.

“This unique and powerful partnership with Telstra and MKTG creates new insights, live in venues, which fans will access directly as a game unfolds.

“This project creates a bridge between fans and athletes, where the digital and physical converge. It is another layer in the story and has the potential to become a permanent feature for sports fans around the world.

“This exciting project is a global first. No other sport delivers fans such a comprehensive view of live player tacking data.”

Telstra Tracker data will be served live to AFL fans during rounds four and five, including at the Anzac Day match between Collinwood and Essendon.

Please login with linkedin to comment

AFL Champion Data MKTG Telstra Telstra Tracker

Latest News

Netflix Questions Potential Australian Content Requirements
  • Media

Netflix Questions Potential Australian Content Requirements

Streaming giant Netflix has questioned the feasibility of local content requirements in its submission to the government’s ‘Supporting Australian Stories on Our Screens’ options paper review. The review follows the ACCC’s Digital Platforms Inquiry, from which the government identified existing Australian content obligations as a topic of interest in the development of a platform-neutral regulatory […]

by B&T Magazine

B&T Magazine
Clems Sydney Brings Back D-D-Demazin
  • Campaigns

Clems Sydney Brings Back D-D-Demazin

Can't afford Celeste Barber for your next campaign? Why not hire a Celeste Barber clone like this ad has clearly done.

Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.