Mitchells has been awarded the media planning and buying for Serengeti Eyewear in a competitive pitch.
Serengeti is an international high-end sunglasses brand owned by Bollé, a subsidiary of ATK. The brand has been operating in Australia and New Zealand for over 30 years and is known for combining sophistication and style with the best materials for comfort and clarity.
Fiona Marty, Marketing Manager Asia Pacific, at Serengeti Eyewear said, “Mitchells showed a great understanding of our target audience and we were really impressed with their strategic knowledge and the resources that they will be able to offer our brand. I really feel that this partnership will have a great impact on consumer engagement with our product and, in turn, drive sales.”
Candice Cole, Group Account Director at Mitchells said, “Serengeti is a product for a discerning consumer and we are really pleased to be partnering with such a well-respected international brand.”
Mitchells will work with Serengeti to promote their range of eyewear, focusing on integrated media partnerships and ambassador amplification.
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