It’s been a stellar year for Mirvac in the retail industry with the property group rounding out the 2015 marketing awards season with seven coveted awards.
Mirvac Retail took top honour, as National Winner at the Australian Customer Service Awards (“ACSA”) in recognition of its customer program, The Standard. The ACSA recognises small and medium-sized Australian business excellence in the delivery of customer service.
In addition to the ACSA, The Standard also won Gold at the International Council of Shopping Centres (“ICSC”) Asia Pacific Awards in Taipei in the business-to-business category, as did Orion Springfield Central for its development launch campaign in the Grand Opening, Expansion and Renovation Marketing category.
Orion Springfield Central received the accolade for successfully engaging the community during a lengthy redevelopment period. The Centre successfully launched unique initiatives that garnered positive attention from all stakeholders. Initiatives included a “Mini Minders” program that allowed mothers to have their children cared for whilst they navigated the changed conditions at the Centre; “Tradie Treats” targeting construction workers to spend in-centre and “Kid’s Construction Tool Box Talks” and site visits. Combining these initiatives generated engagement and assisted with retention of sales throughout the redevelopment phase.
Mirvac won a further four awards at the Shopping Centre Council of Australia (“SCCA”) Marketing Awards with Orion Springfield Central, Greenwood Plaza and Broadway being awarded Runners Up for their respective categories. Orion Springfield Central’s development marketing campaign was awarded in the Little Guns Redevelopment category, Greenwood Plaza’s “20 Days of Giveaways” campaign was awarded in the Little Guns Digital Initiative category and Broadway received two awards for their campaigns, “Christmas Crusader” and “Edible Icons”, in the Big Guns Sales Promotions and Community categories.