GroupM agency Mindshare has won the media account for Jenny Craig following a competitive pitch. The account was previously held by Cummins&Partners.
The agency will handle Jenny Craig’s offline and TV media planning and buying. Mindshare’s analytics team and investment team will work hand in glove and draw on the GroupM Advanced Analytics Centre of Excellence as well as addressable TV business Finecast to measure, optimize and pivot TV plans in line with customer response in near real time to maximise results.
Chris Solomon, Managing Director of Mindshare Melbourne said: “Using data to inform successful strategies for our clients is a crucial pillar at Mindshare. We know that Jenny Craig is a brand that believes in having a plan, and driving results, and we’re excited to work with the team to achieve that ambition. The TV and Connected TV landscape is evolving fast and we are proud to be bringing our market leading connected TV and CTV approach to benefit Jenny Craig in Australia and New Zealand.”
Jenny Craig marketer Rachel Kosmala, added: “We loved the progressive data-led approach put forward by Mindshare to help us drive growth. The team impressed us by demonstrating advanced analytics capabilities paired with strategic media thinking and an exceptional approach to TV that will help us optimise our marketing investment. We’re excited to work with a modern strategic media agency that shares our ambitions to drive results.”
Mindshare is embedding a number of new clients following a streak of successful new business pitches in the first half of 2021. Recent wins include University of Melbourne and Click Frenzy.
