Microsoft Launches Marketing AI To Make Your Job Easier

Microsoft Launches Marketing AI To Make Your Job Easier

Microsoft has launched Dynamics 365 Copilot, a suite of AI tools, including specific tools for marketing teams.

Using Copilot in Dynamics 365 Marketing, users will be able to describe a customer segment in their own words to create a target segment with the query assist feature.

Dynamics 365 Copilot can also provide some inspo for your tired email campaigns based on a simple request. It can also make suggestions based on key topics provided by a user and an organisation’s existing marketing emails, and even a range of internet sources to increase the relevance of generated ideas.

“When editing an email, a marketer can prompt Copilot with up to five key points to get across in the email. The content ideas capability uses Azure OpenAI Service to generate a set of text suggestions—unique content can be used as a starting point when composing marketing emails. It can analyze the organization’s existing emails, in addition to a range of internet sources, to increase the relevance of generated ideas. With Copilot, marketers can save hours of time brainstorming and editing, while keeping content fresh and engaging,” said Emily He, Microsoft’s corporate vice president, business applications marketing.

The Dynamics 365 Customer Insights can also put Copilot to work. It can curate personalised and targeted customer segments using information from a company’s customer data platform. Marketers can also get suggestions about additional segments that might not have been previously considered.

“Marketers have traditionally relied on data analysts, leveraging their skillset to write queries in SQL, to uncover insights from their customer data—which can take weeks for results. With Copilot in Dynamics 365 Customer Insights, marketing teams can engage directly with customer data and discover new information that they may not have been aware of, democratizing access to insights,” added He.

Microsoft has been going big on AI recently, having launched its Bing AI search function to much fanfare. However, it subsequently rowed back on the feature after it compared an Associated Press reporter to Hitler.

Hopefully Copilot will be less bolshy.




Please login with linkedin to comment

Microsoft

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]