Microsoft Expands Bing With New Brand Plugins For Easy Customer Interactions

Microsoft Expands Bing With New Brand Plugins For Easy Customer Interactions

Microsoft has expanded Bing’s range of brand plugins and made Bing the default search engine of ChatGPT.

Bing already has plugins with OpenTable and Wolfram Alpha but, following the Microsoft Build event in Seattle, the company has announced a range of new plugins that allow brands to engage with customers in more conversational and (hopefully) engaging ways.

“These past 100 days have been critical in the development of the new era of AI-powered search. As we see people engage with Bing and Edge in profoundly new ways, it’s clear the transformation of search is well underway. We’re excited to continue to expand what’s possible with today’s announcements,” wrote Microsoft’s corporate vice president and consumer chief marketing officer, Yusuf Mehdi, in a blog post announcing the changes.

A plugin with Expedia will let travellers enjoy conversational trip planning for a seamless experience to facilitate memorable travel. Instacart will let users take the dinner menu Bing helped them plan, turn it into a shopping list and place an order to get the ingredients delivered directly to their door from grocery retailers.

A Kayak plugin will act as a virtual travel assistant while buy-now-pay-later firm Klarna will offer a “highly personalised and intuitive shopping experience” with curated product recommendations for shoppers looking for advice and inspiration. There will naturally be links to buy those products via Klarna’s search and compare tool.

US real estate firm Redfin will let users describe their ideal home in “everyday terms” before Bing finds listings that suit a buyer’s needs.

TripAdvisor will let users “become better travellers” in an unspecified way. Zillow will offer additional housing and market information.

Microsoft said that Bandsintown, Bohita, Cloudflare, Coupert, Fareportal, FiscalNote, Golden, Lexi Shopper, Likewise, Notable, One Word Domains, PromptPerfect, Shopify, Skyscanner, Spotify, Spotnana, and Trip.com are also working on plugins for Bing Chat.

These plugins and Bing Chat are also being more deeply integrated into Windows 11 to help users get personalised answers, relevant suggestions and take quick actions whether they are browsing the web or not. Called Windows Copilot, these features will be persistent next to any apps on a user’s machine and will support the same plugins as Bing Chat.




Please login with linkedin to comment

Bing Microsoft

Latest News

Ipsos Iris Adds YouTube Viewing Data To IAB Digital Measurement Rankings
  • Technology

Ipsos Iris Adds YouTube Viewing Data To IAB Digital Measurement Rankings

Ipsos added enriched YouTube audience reach and watch time data from mobile, desktop and tablets into the Ipsos Iris digital audience measurement currency, in collaboration with Google and IAB Australia. The addition of YouTube connected TV (CTV) audiences set to launch in Ipsos Iris in the second half of 2024, will provide media owners, agencies […]

Department Of Social Services Launches National “Consent Can’t Wait” Campaign, Via BMF
  • Campaigns

Department Of Social Services Launches National “Consent Can’t Wait” Campaign, Via BMF

The Department of Social Services has launched a national campaign, “Consent Can’t Wait,” encouraging influencers of young people to take the first step in educating young Australians on sexual consent, by checking their understanding and speaking to their peers about it. Created by BMF, the campaign highlights the importance of updating our understanding of sexual […]

Cricket Fever Takes Hold In Prime Video’s First ICC T20 Campaign
  • Campaigns

Cricket Fever Takes Hold In Prime Video’s First ICC T20 Campaign

As the new home of ICC World Cup Cricket in Australia, Prime Video is kicking off its campaign for the ICC Men’s T20 World Cup featuring Aussie cricket superstar Usman Khawaja. The creative, by Leo Burnett Australia, dramatises the way ‘cricket fever’ can take hold of a nation, spreading excitement – game by game, fan […]

O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience
  • Advertising
  • Campaigns

O’Brien Drives In A New Direction With First Campaign Aimed At Younger Audience

Atomic 212°, has launched an innovative campaign with O’Brien which sees the iconic brand target younger consumers for the first time. The “Stop! Repair time!” campaign also marks the first time the 100-year-old O’Brien brand has used BVOD, YouTube, and gaming ads to complement its linear TV advertising. The new ad is aimed at people […]

DDB Melbourne Nabs Khia Croy For General Manager Role
  • Advertising

DDB Melbourne Nabs Khia Croy For General Manager Role

DDB Group Melbourne has appointed Khia Croy as its new general manager. Most recently at Sunday Gravy, Croy will be responsible for championing DDB Melbourne’s vision of ensuring every team member creates the best work and has the best time of their careers, whilst leading the Melbourne team and its client stable. Croy brings more […]

It’s Friday Calls On Sydneysiders To Up Their Flushing Game In New Sydney Water Campaign
  • Advertising
  • Campaigns

It’s Friday Calls On Sydneysiders To Up Their Flushing Game In New Sydney Water Campaign

You’ve hit rock bottom. There’s water seeping out under the door, your hallway carpet is wet, and your new tiles are a tapestry of your bad decisions. Yep, many Sydneysiders have been there before. Call the plumber! Only three things should ever be flushed down the toilet: Pee, poo, and toilet paper. But, alarmingly, 55 […]

Enigma Appoints Chris Stobbs To Lead Performance Media
  • Media

Enigma Appoints Chris Stobbs To Lead Performance Media

Enigma announced the appointment of industry veteran Chris Stobbs as its new head of performance, as the agency strengthens its growing performance media team. Stobbs will lead digital performance across the agency’s Sydney, Newcastle, and Brisbane operations, prioritising overarching client media strategy and business growth. Stobbs has a rich background in digital strategy and media […]

Claxon Steps Into Oroton Digital Media Account In Fashion
  • Advertising

Claxon Steps Into Oroton Digital Media Account In Fashion

Oroton has appointed Claxon as its digital media agency of record. The agency’s remit will be to oversee and elevate Oroton’s digital media strategy across the brand’s entire digital ecosystem, with a key responsibility to increase digital performance across all channels. Jade Axford, chief growth officer at Claxon, said being appointed as the heritage brand’s […]

Thinkerbell Proves That “Nobody Beats Dan Murphy’s” In New Brand Work
  • Advertising

Thinkerbell Proves That “Nobody Beats Dan Murphy’s” In New Brand Work

Thinkerbell has developed a new campaign for Dan Murphy’s that doubles down on its familiar promise while looking to evolve with changing consumer tastes. There are 5.4 million active MyDan’s members and millions of shoppers heading to their local Dan’s or online each week. With their vast range of local and international drinks, lowest liquor […]

Salesforce CMO Ariel Kelman: Current AI Development “Is Not Sustainable”
  • Technology

Salesforce CMO Ariel Kelman: Current AI Development “Is Not Sustainable”

The current run rate of AI development “is not sustainable” according to Salesforce’s global chief marketing officer, Ariel Kelman. Lead image L-R: Ainsley Harris, senior writer, Fast Company; Ariel Kelman, president and CMO, Salesforce; Greg Howell, president and co-owner, Flexo Concepts; Scott Morris, CMO, Sprout Social; Robert Marusi, chief customer officer, Turtle Bay. Speaking at […]

Demand For Live Events High Despite “Junk” Ticketing Fees & Lack Of Transparency
  • Advertising

Demand For Live Events High Despite “Junk” Ticketing Fees & Lack Of Transparency

Demand for live events remains high, but Aussies have had enough of ‘junk’ ticketing fees charged by legacy ticketing platforms, according to a new study commissioned by Eventfinda TixSuite which dives into the consumer experience of purchasing tickets in 2024. TixSuite, a new software-as-a-service (SaaS) ticketing software model that launched in Australia this year, has […]

Does Risk Outweigh Reward? What The News Corp & OpenAI Deal Means For The Future Of Ad Revenue
  • Advertising
  • Media

Does Risk Outweigh Reward? What The News Corp & OpenAI Deal Means For The Future Of Ad Revenue

Last week, News Corp announced a major content-licensing pact that will see it partner with artificial intelligence company OpenAI. The estimated $250 million five-year deal is predicted to profoundly impact the news publishing industry. The deal will allow OpenAI to use content from News Corp’s extensive range of news publications, including archives, to answer users’ […]

“Love, Healing and Celebration”: Anyupa Butcher & Dr Rachael Maza’s Latest Theatre Phenomenon Celebrates Iconic Founder Of Warumpi Band
  • Media

“Love, Healing and Celebration”: Anyupa Butcher & Dr Rachael Maza’s Latest Theatre Phenomenon Celebrates Iconic Founder Of Warumpi Band

An epic rock ‘n’ roll theatre show, Big Name, No Blankets celebrates the phenomenal journey and impact of Sammy Tjapanangka Butcher, one of the founding members of Australian music icons Warumpi Band. Anyupa Butcher, the charismatic daughter of legendary Warumpi Band founder Sammy Tjapanangka Butcher, has just come off a gruelling rehearsal week ahead of […]

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.