VML Australia has been selected as the lead strategic and creative agency for Microsoft Australia, charged with helping the marketing team to drive creative innovation across its brand, advertising and digital marketing efforts.
VML will work across the entire Microsoft ecosystem and bring a new, digital-first lens to Microsoft’s business.
“Our business in Australia is ever evolving. We’re on a journey of not only ensuring more customers are using Microsoft products and services, but importantly loving their experience and the Microsoft brand. We look forward to a new approach and what we’ll accomplish in this space with VML as our lead agency as we apply a digital first creative focus,” said Josephine Lanzarone, Microsoft Australia CMO Lead.
Aden Hepburn, managing director & ECD of VML Australia said the agency is excited to be partnering with Microsoft: “This is a category we’re very passionate about as an agency. So it’s a great opportunity to partner with an incredible brand as some amazing new products and services are announced.
“We’re looking forward to applying our thinking and capabilities for Microsoft in a space where there is so much innovation happening right now”
VML will also help to drive innovation streams amongst its full-service creative remit above and below the line, including digital, social and strategy.
The first big creative work by Microsoft and VML Australia has just launched, “Julia’s Flubble Machine, made with Office 365.” An integrated creative campaign for Microsoft Office 365.
The campaign showcases the collaborative productive power of Office 365 in the cloud and its cross-device capabilities.
The campaign story follows Julia, an eight-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way.
The campaign is realised through a series of content pieces, including the documentary-style hero film, and supported across digital, social, mobile, outdoor and radio. All of this will culminate in the Flubble Machine itself, which will be unveiled to the public at Microsoft Flagship Store on Pitt Street in Sydney.
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]