Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial.
As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a diverse range of experts to its ranks over the past year, propelling them towards the future of gaming.
Michael comes from a successful career in sports business, working with some of Australia’s largest sporting bodies including Golf Australia, the Australian Grand Prix Corporation and most recently Tennis Australia. During his time at Tennis Australia, Michael was responsible for the growth, vision and product development across multiple revenue streams. This included working with premium experiences and partnerships for the Australian Open, ATP Cup, and Tennis Australia business more broadly.
“We are very pleased to welcome Mike to ORDER. He brings with him a wealth of experience in sales, business development and commercial rights from traditional sports,” said ORDER CEO Marc Edwards.
“Mike has a strong record of delivering results, and as our business continues to expand and provide opportunities for brands to connect with the gaming community, we look forward to the impact Mike will have on our business strategy.”
