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B&T > Campaigns > MG Motor Launches New Australian HS Campaign Via The General Store
Campaigns

MG Motor Launches New Australian HS Campaign Via The General Store

Staff Writers
Published on: 13th February 2020 at 11:22 AM
Edited by Staff Writers
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MG Motor has unveiled its new MG HS creative, which debuted on Sunday evening during Married at First Sight.

The new TVC and creative has been developed by The General Store, which was appointed in December. The new creative will be supported with a media buy spanning digital, radio, print and out of home.

The broader MG HS marketing programme includes retail activation, integration with MG’s sponsorships including the NBL as well as earned and owned media activity.

https://www.youtube.com/watch?v=SD6PZPSISi8

The TVC highlights the vehicle’s elevated styling and advanced safety features with the inclusion of the MG Pilot driver assistance suite as standard, at an attainable price point.

“We faced a number of marketing challenges from the very start as the MG HS represents a new standard in performance, style and safety tech for MG. Capturing a snapshot of the vast array of features and benefits in just 30 seconds was our biggest,” said Danny Lenartic, MG Motor Australia Marketing and Product Director.

Maddie Livesey, Partner and Creative at The General Store said: “The MG HS is set to be the flagship product for MG in Australia. We created a slightly surreal urban environment filled with generic white SUVs as the backdrop to showcase the HS’ stand out features.”

Credits
 
CLIENT: MG
Danny Lenartic – Marketing Director
Mark Vukoja – National Marketing Manager

AGENCY: THE GENERAL STORE
Matt Newell – CEO
Steve Carlin – Creative Director
Maddie Livesey – Partner & Creative
Darren Bailey – Producer
Andrew Kohn – Project Director

PRODUCTION: HECKLER
Tom Corbett – Director
Greg Constantaras – Snr Colourist/Editor
Bertrand Polivka – 2D Supervisor
Jack Scrase – 3D Artist
Max McMullin – 3D Artist
Tim Jarick – 3D Artist
Dusan Marjanovic – 3D Artist
Nick Kaloterakis – 3D Artist
Boris Fomin – 3D Artist
Fiona Lu – 2D Artist
Maud Chapuis – IO
Will Alexander – Executive Producer
Amy Jarman – Snr Producer
Emily Higgins – Snr Producer

MEDIA (TV): NUNN MEDIA
Media Strategy – Adam Cooney
Implementation & Buying –  Matt Nutt and Chris Lancaster
Head of Digital – Pete Wilson

MEDIA (DIGITAL & SOCIAL): JOY AGENCY

PR & SOCIAL MEDIA: DEC PR

 

 

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TAGGED: MG Motor, The General Store
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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