MFA Awards “Paused” For 2018, Set For A New Focus On Client Effectiveness

MFA Awards “Paused” For 2018, Set For A New Focus On Client Effectiveness
SHARE
THIS



The Media Federation of Australia (MFA) Board has today announced a ‘reset’ of the annual MFA Awards.

The program will be paused for the 2018 season to refocus efforts towards redesigning the Awards to align with the MFA’s new effectiveness and client advocacy agenda – part of a new strategy also launched today.

The MFA Awards will relaunch in 2019 to continue the tradition of rewarding and celebrating outstanding work, while also educating and inspiring agencies, advertisers, media owners and the wider industry on media’s role in delivering effectiveness.

“We’re proud to be leading this important industry conversation, on behalf of the MFA Board and its members. The purpose of the MFA Awards has always been to celebrate ‘work that works’, and this is a great opportunity for us to re-evaluate the standards by which we judge success, not just in terms of awards but as a wider industry,” said Joe Lunn, chair of the MFA Awards Committee. “We’re excited about creating an event that not only recognises the best in the business, but also provides an opportunity to share thought leadership and advance industry best practice.”

MFA Awards sponsors and MFA members have supported the move, agreeing that increased leadership around effectiveness of campaigns and client advocacy comes at the right time for the industry. John Broome, CEO of Australian Association of National Advertisers (AANA) and long-term sponsor and supporter of the MFA Awards welcomed the announcement:

“Recalibrating the MFA Awards program to better reflect what’s important for clients and what delivers value will help move the industry forward. The AANA is proud to be a long-time supporter of the MFA and its Awards program, and we look forward to celebrating when the awards relaunch in 2019,” he said.

This move is the first step in the MFA’s new strategy for 2018, which focuses on effectiveness and client advocacy with a particular emphasis around measurement and accountability, in addition to attracting and retaining the best talent in the industry. The MFA will roll out a number industry level-initiatives to drive this new agenda over the next 12-18 months.

“It’s an important moment for the MFA and for the wider industry. We’re working in a rapidly changing media environment with more choices than ever before in terms of how to reach target audiences, and – as an industry – we need to be able to clearly demonstrate the value media agencies deliver in making those choices for clients,” said Sophie Madden, CEO of the MFA.

Please login with linkedin to comment

AANA John Broome The Media Federation of Australia

Latest News

A young smarty pants ponders the meaning of the universe. It is never too early to be smart.
  • Marketing
  • Partner Content

An Educated Guess: Three Ways Hypothesis-Based Marketing Can Work For You

With Google abolishing third-party cookies and Apple continuing to push privacy-first solutions, marketers are on the lookout for new ways to reach engaged customers, while remaining compliant with rules and regulations. To help these marketers, Australian data commercialisation company smrtr has recently released a new whitepaper Through the Looking Glass: The Rise of Hypothesis-based Marketing. The whitepaper looks […]

Partner Content

by smrtr

GET YOUR SKATES ON: Entries For This Year’s Women In Media Awards Close Today!
  • Advertising
  • Marketing
  • Media

GET YOUR SKATES ON: Entries For This Year’s Women In Media Awards Close Today!

We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s Women in Media Awards 2021, presented by Are Media. On-time entries for this year’s Women in Media Awards close TODAY (Monday 21 June at 5pm AEST). And, while you can submit entries after this date for […]

by B&T Magazine

B&T Magazine
Bangkok, Thailand - July 22, 2019 : iPhone user touching Tinder logo on iPhone screen to open the app.
  • Media

Nearly Half Of Australians Say They’re Addicted To Their Phones

A recent report by reviews.org has found that 46 per cent of Australians say they are addicted to their phones. Reviews.org also found that Australians spend 17 years of their life, and an average of five hours a day, staring at their phones. 1,000 Australians were interviewed for the report, which found some startling insights […]

Drunk Welsh Footy Fan Takes Tumble Out Of Local Pub During Live TV Cross
  • Media

Drunk Welsh Footy Fan Takes Tumble Out Of Local Pub During Live TV Cross

Wales has proven itself the surprise package of EURO 2020, advancing to the final 16 over the weekend over more fancied rivals. It was the team’s 2-0 win over Turkey last Thursday that caught everyone’s attention and gave the Welsh enough for-and-against points to advance through to the semis. Welsh TV station S4C also got […]

After Eleven Years, Manu Feildel’s Seven Contract Comes To An End
  • Media

After Eleven Years, Manu Feildel’s Seven Contract Comes To An End

celebrity chef Manu Feildel, best known for hosting My Kitchen Rules, will see his contract with Seven end this month. My Kitchen Rules, initially a ratings juggernaut for Seven, ended in 2020. Despite persistent rumours that the show would make a comeback in 2022, in a May interview with TV BlackBox, Seven’s director of programming Angus […]

by B&T Magazine

B&T Magazine
Zurich Extends Partnership With Melbourne Football Club
  • Marketing

Zurich Extends Partnership With Melbourne Football Club

Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became Co-Principal Partner of the club’s AFLW team. CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership. “We’re thrilled to extend our partnership with […]

dentsu ANZ Expands Merkle To Become Lead CXM Brand & Merges Isobar Into BWM
  • Advertising
  • Media

dentsu ANZ Expands Merkle To Become Lead CXM Brand & Merges Isobar Into BWM

dentsu Australia today announced it has launched a unified Merkle-led CXM proposition to the local market that brings together Data Transformation, Digital Transformation, and CX Consulting to create the most specialised CX practice in Australia, under its Merkle brand.

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Study: Aussie Shoppers Still Buy On Price, But Emotion & Ethics Increasing Drivers
  • Marketing

Study: Aussie Shoppers Still Buy On Price, But Emotion & Ethics Increasing Drivers

Cost continues to hold considerable influence on brand loyalty, yet emotional connections and ethical values are also becoming key loyalty drivers, according to new consumer research commissioned by Emarsys. Emarsys has launched its first annual Loyalty Index which seeks to understand whether ‘true’ loyalty still exists and what it looks like today. The company surveyed over […]

PHOTOGRAPH BY NIGEL WRIGHT. 
WRIGHTPHOTO1@MAC.COM

AUSTRALIAN NINJA WARRIOR 5

THIS PICTURE SHOWS: HEAT 2…DARCY ELLISTON









.
  • Media

Sunday TV Wrap: Australian Ninja Warrior Launches To Just Under 800,000 Viewers

Nine dominated Sunday night, with the launch of Australian Ninja Warrior netting 795,000 viewers as per OzTAM’s metro data. It is the program’s fifth season, showing the Australian public’s apparently unwavering passion for watching incredibly fit people fall off tall objects. The top watched program was Nine News which had 1,064,000 viewers, as compared to Seven […]

by B&T Magazine

B&T Magazine
DDB Remedy Launches New Campaign Heart Foundation Campaign ‘Saving Hearts’
  • Advertising
  • Campaigns

DDB Remedy Launches New Campaign Heart Foundation Campaign ‘Saving Hearts’

The Heart Foundation’s new campaign – Saving Hearts – is a poignant reminder of what heart disease takes away from families while reminding the community that investing in research brings improved outcomes for survivors and their families. Created by DDB Group’s specialist healthcare agency, DDB Remedy, Saving Hearts captures the reality of the life-long impact […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]