MFA Award Winners Announced: Mindshare & Bohemia Dominate

MFA Award Winners Announced: Mindshare & Bohemia Dominate
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Volvo and agency partners Mindshare and WhiteGREY won the Grand Prix at last night’s MFA Awards 2019 gala presentation at Carriageworks in Sydney, with Mindshare and Bohemia Group dominating the list of winners. See all the winners at the bottom of this article.

The MFA Awards, which returned this year after a pause in 2018, are focused on effectiveness; recognising and rewarding work that has delivered tangible brand and business results for clients in the short and long term.

The winners were chosen by silent vote, with more than 100 judges participating in the rigorous judging process, which included an independent review of all finalist entries. Mindshare and Bohemia Group scored four winners each on behalf of clients Volvo and Foxtel, and News Corp, Aspen Pharmacare and Ozmosis / Rip Curl respectively.
Nolan Yu and Max Learmont, who won the NGEN category in 2017, once again took out the NGEN Award, with their entry ‘Walk A Mile in Their Boots’ for UnLtd charity BackTrack. The NGEN Award recognises the talent of young media agency executives with less than five years’ experience.

Industry stalwarts Carol Morris, Stuart Bailey and Vince Meoli were recognised with Industry Contribution honours, and Anthony Fitzgerald was inducted into the Hall of Fame.

MFA CEO Sophie Madden said: “The MFA Awards’ renewed focus on effectiveness is a key part of the MFA’s commitment to demonstrating media agencies’ contribution to achieving tangible, long-lasting results for clients. Entries were streamlined to ensure only the very best were awarded, and judging overhauled to maximise transparency and rigour. Congratulations to the winners, who can confidently say they are delivering the highest quality of strategic thinking and long-lasting results for clients in the country!”

The 2019 MFA Awards winners are:

Grand Prix – Sponsored by Seven West Media

Volvo Australia, Omtanke: Rethinking Volvo, Mindshare and WhiteGREY
Behaviour Change

Foxtel, Fox Sports: Monty’s Wicket Warnings, Mindshare

Best Use of Real-time Marketing

News Corp, The News in Colour, Bohemia Group
Collaborating partners: M&C Saatchi

Business Impact – Sponsored by Google

Volvo Australia, Omtanke: Rethinking Volvo, Mindshare and WhiteGREY

Partnerships – Sponsored by Facebook

Specsavers, The Test Experts, Initiative Australia
Brand Impact – Sponsored by SBS Media

Aspen Pharmacare, Get back to your Asian adventure, Bohemia Group
Collaborating partners: Ogilvy Health

Best Use of Innovation in Media – Sponsored by MOVE (OMA)

Foxtel, Fox Sports: Monty’s Wicket Warnings, Mindshare

Best Use of Technology

VOTE, PHD

Long-term results – Sponsored by Network Ten

Aspen Pharmacare, Creating Travel FOMO drives long-term growth for Gastro-Stop, Bohemia Group
Collaborating partners: Ogilvy Health

Best Use of Data & Analytics – Sponsored by OzTAM

Coles, Setting a new benchmark for effective media measurement, OMD

Collaborating Partners: Beatgrid, Brand Metric Measurement, Lewers, Technology Provider 

Best Use of Content – Sponsored by Ad Standards

AncenstryDNA, The DNA of shared milestones, OMD

Bravery – Sponsored by SCA

Ozmosis / Rip Curl, Leveraging scars as a media channel: Pay with pain, Bohemia Group

Collaborating Partners: M&C Saatchi Group

NGEN – Sponsored by UnLtd

Walk A Mile in Their Boots, Nolan Yu (OMD) and Max Learmont (M&C Saatchi)

Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane

OMDonate continues!, OMD Australia

Agency Talent & Culture – Sponsored by Foxtel Media
Initiative Australia

Hall of Fame

Anthony Fitzgerald

Industry Contribution
Carol Morris
Vincenzo Meoli, Commercial Director, HYLAND
Stuart Bailey, Chief Digital Officer, PHD

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