Forget ‘Dumb Ways To Die’, There’s A New Grim Cartoon About Train Safety

Forget ‘Dumb Ways To Die’, There’s A New Grim Cartoon About Train Safety
SHARE
THIS



Did it take you months to get the Dumb Ways To Die tune out of your head? Well, unless it’s already in there, don’t worry – we’re not about to play it again. Instead, the Metropolitan Transportation Authority in Los Angeles has gifted us with a new train safety ad campaign that shows similarly gruesome outcomes for those engaging in unsafe behaviour around trains.

The new animated campaign gives you at least SIX new ways to die due to being a dickhead around trains, with clip titles ranging from ‘Heads -Up or Headless?’ and ‘Mindful or Mangled?’

You can check them all out at the bottom of the article, but here’s a quick sample:

Viewers get a charming little back story for each character, making it more personal, before the chipper voiceover explains how naivety and absentmindedness led them to an unsavoury demise.

It’s done with stick-figures, so don’t worry, there’s no actual blood, but the ads serve their purpose in achieving the ultimate goal: less train safety-related deaths on one of the deadliest light-rail lines in the country.

Enjoy the rest of the ads here:

 

Please login with linkedin to comment

Advertising Standards Bureau christmas ads GayTMs Metropolitan Transportation Authority

Latest News

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]

Tangram Signs Strategic Partnership With monday.com
  • Media

Tangram Signs Strategic Partnership With monday.com

Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]